Subic bags bronze as best sports tourism destination in Asia

As a testament to the successful sports tourism program of the Subic Bay Metropolitan Authority (SBMA), the Subic Bay Freeport again won in the search for the best tourism destination of the year in Asia.

Subic Freeport romped away with the bronze award for “Best Sports Tourism Destination of the Year” in this year’s Sports Industries Awards and Conference Asia (SPIA Asia), beating countries like China, Thailand, South Korea, Vietnam, Malaysia, Indonesia and India.

SBMA Senior Deputy Administrator Ramon Agregado and SBMA tourism manager Jem Camba received the award during the 3rd SPIA Asia Awards Gala 2018 held in Bangkok, Thailand on Tuesday.

The SPIA Asia awards is held annually to celebrate the brands, agencies rights holders, marketers, venues and destination, and organizations which positively influence the sporting landscape in Asia.

Entry to the awards is free and the judging rigorous, with about 400 entries this year and a panel of more than 37 international experts who judged the entries to determine the gold, silver and bronze winners.

The awards included four local and 14 Asian award categories, three public voted categories, and one achievement category.

SBMA Chairman and Administrator Wilma T. Eisma said Subic’s recognition in the SPIA Awards “again highlighted the attractiveness of Subic as a natural setting for sports competitions, and confirmed SBMA’s success in sustaining sports as a pillar of the local tourism industry.”

It can be recalled that Subic won the gold award for best destination in the SPIA Asia awards in 2017. This year, the gold award went to Melbourne, Australia while the silver went to Abu Dhabi of the United Arab Emirates.

Agregado said it was a “great achievement” for Subic to win awards in succession, considering the large number of entries vying for honors.

Other finalists this year in the Best Sports Tourism Destination category were: Amazing Thailand, Tourism Authority Thailand; Imagine Your Korea, Korea Tourism Organization; Mission Hills, China, Mission Hills Group; Vietnam - Timeless Charm, Vietnam National Administration of Tourism; Visit Malaysia, Malaysia Tourism Promotion Board; Wonderful Indonesia, Ministry of Tourism of the Republic of Indonesia; and Incredible India, Ministry of Tourism India. (MPD-SBMA)

PHOTO:
SBMA Senior Deputy Administrator Ramon Agregado (second, left) and SBMA tourism manager Jem Camba (center) receive the bronze award for “Best Sports Tourism Destination of the Year”