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27 October 2009

Fake Spanish-era cannons find novel purpose in Subic Bay

In a place where authentic shipwrecks abound, planting replicas of cannons, anchors and other parts of Spanish galleons on the seabed may seem an overkill.

But if professional diver Brian Homan would have his way, he would even sink in Subic Bay a full replica of a Spanish galleon for the sake of “authenticity.”

Since last year, Homan, an Australian who owns the watering hole-cum-maritime museum Vasco’s in this free port, has been making copies of bronze cannons that were once arrayed on ship decks of the mighty Spanish armada.

And the purpose of Homan’s fakes? To serve as “apartments” for crabs, fishes and other bottom dwellers in Subic Bay.

“Everybody is into artificial reef building,” Homan said in a recent interview. “But here in Subic, we’re trying to create something different—an artificial reef that would help both the environment and tourism.”

Homan’s personal project to reproduce marine artifacts stemmed from the fact that most artificial reefs consisted mostly of worn-out car tires, old vehicles and discarded appliances, like refrigerators, that, once sunk, appeared like eyesores on the seabed.

In Subic, which capitalizes on shipwrecks, coral reefs and underwater sceneries to attract tourists, the discards stuck out like the underwater thrash that they were, turning off divers.

As an alternative, Homan embarked last year on his artifacts-reproduction project with the express approval of the Subic Bay Metropolitan Authority (SBMA), making casts of authentic Spanish cannons, then molding concrete replicas to be laid out underwater.

“It’s a very noteworthy project, and it gained our endorsement because it’s so environment-friendly,” said Amethya de la Llana-Koval, head of the SBMA Ecology Center.

“Brian has come up with an imaginative solution that positively impacts our thrusts to improve marine diversity and attract more visitors, particularly divers, to Subic Bay,” Koval added.

Subic Bay has at least 18 known shipwrecks, most of them of World War II, that were scuttled to prevent enemy ships from entering the port of Subic. But easily the most popular diving attraction here is the Spanish gunboat San Quentin, which sank off Grande Island at the mouth of Subic Bay in 1898.

Homan’s replicas, which are laid out in relatively shallow waters, won’t detract from Subic’s reputation as home to authentic shipwrecks, Koval said.

Homan said the concrete replicas—hollowed and fitted out with some holes for the entry and exit of fishes and crustaceans—each took from three to four weeks to complete.

But it took at least three months for the counterfeit cannons to blend in with the other elements in their new watery environment, Homan added.

So far, Homan said, his fake artifacts had successfully delivered on their primary objective of serving as artificial reefs. A cannon that he submerged late last year had already attracted colonies of barnacles and oysters.

In this condition, he said, the counterfeit cannons and anchors looked authentic and, hence, could also improve the underwater scenery in Subic Bay. Neophyte divers can even practice wreck diving among the reproduced relics, he added.

But divers not familiar with Subic’s known shipwrecks should beware because they could easily be fooled by the reproductions.

“They’d probably think they’ve discovered a new wreck, when, in fact, it’s just one of my crab apartments,” Homan said. (Henry Empeño, Business Mirror)


In photo: BRIAN HOMAN shows a photo of a barnacle-encrusted cannon laid alongside his molded concrete replicas of the Spanish-era artifacts. The reproductions serve as artificial reefs in Subic Bay, which boasts of numerous authentic shipwrecks.

26 October 2009

Hanjin puts expansion on hold

Hanjin Subic shipyard has put its expansion plans on hold pending new ship order. The shipyard has so 29 ship orders for delivery until 2013.

Hanjin Heavy Industries and Construction -Philippines (HHIC-Phil) has received a total of 37 ship orders since it started operation in 2006.

The good news is that there was no ship order cancellation, even as the world shipping industry was severely affected by the world economic recession.

"There has been no ship cancellation. The orders were still at 37, eight of them were already delivered, Subic Bay Metropolitan Authority (SBMA) Administrator Armand Arreza.

But, the planned "expansion was put on hold, until new orders come in."

Hanjin is preparing for dry-dock number 7 for construction to accommodate future ship building activities.

Dry-docks 5 and 6 were included in the first phase of development worth $1.6 billion.

The second phase of the project development which involve the construction of dry-dock 7 will deliver another $1 billion in investment for Subic.

The dock no. 6 is 480-meter long 135 meter –wide and 13.5 meters deep which was completed last year. It has a bigger assembly line, and 1.7 kilometer quay wall and installation of 2 more units of ultra huge gantry crane.

Their commitment to employ about 40,000 employees would happen if the phase 2 of the project development would be completed.

The shipyard currently employs 18,000 workers.

Hanjin uses state of the art technology to ensure being at par with competitors and be able to maintain value for customers.

Hanjin’s shipyard expansion will allow the company to compete well with other major shipbuilders in Korea, such as Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding & Marine Engineering.

The firm plans to increase the shipbuilding capacity in Subic to 450,000 tons a year from the current 220,000 tons. The shipyard in Subic is equipped with facilities that can generate annual sales of about $3.1 billion. (Genivi Facto, Malaya)

25 October 2009

Kenyan runners rule Subic Marathon

The Kenyan juggernaut was on full display Saturday night as Vincent Chepsiror and Doreen Kitaka ruled the 2nd Smart-Subic International Marathon. Chepsisor, 29, topped the men’s side of the 42-kilometer marathon with a clocking of 2 hours, 27 minutes and 54 seconds, while the 26-year old Kitaka did the same in the women’s class at 3:01:12.

Each pocketed the top purse of $5,000 at stake in the race that started at the Subic Clark-Tarlac Expressway in Floridablanca, Pampanga late in the afternoon, and ended at night at the Remy Field inside the Subic Bay Metropolitan Authority here.

The Kenyan champions showing were way below their personal bests of 2:18 (Chepsiror) and 2:45 (Kitaka), respectively, admitting being first timers in running at night hampered their performances.

“Sometimes the darkness slowed me down, but overall I am happy with the course,” Chepsiror said at the finish line.

“I have trouble seeing in some places,” said Kitaka, also the winner of last week’s Quezon City International Marathon.

“I could have run faster if the event was held in daylight. But I have no complain because the people are very nice and the place is beautiful,” added the mother of two from Nairobi.

Cecilla Wangui also of Kenya, made it a 1-2 finish in the distaff side of the well-attended event presented by Smart and co-presented by the BCDA, SCTEX, Philippine National Police, SBMA, PAGC, Rotary International, Toby’s, Runnr, Burlington Bio-Fresh, Sports Armour and Chris Sports.

Aileen Tolentino of La Salle-Dasmariñas spoiled the Kenyan party by finishing a strong third (3:29:01) and became the top local finisher in the meet. She bagged $1,000 behind the $2,500 won by Wangui.

Another Kenyan in Sarah Maiyo, finished fourth while Filipina Joanne Mangat barged into the top five with a time of 3:34:23.

Eight Kenyans made it to the top 10 of the men’s class, as 18-year-old Willy Kipkemoi Rofich finished runner-up (2:28:14) worth $2,500. (Manila Bulletin)

22 October 2009

Subic International Marathon races off on Saturday (program of activities attached)

The much-awaited 2nd Smart-Subic International Marathon (SIM) races off at 4 p.m. Saturday at the newly built Subic-Clark-Tarlac Expressway (SCTEx).

The 42.1-mile race that will feature world-class Kenyan runners will start at the Floridablanca, Pampanga exit and ends at the Remy Field inside SBMA Freeport Zone in Olongapo City.

A 3-, 5-, and 10-kilometer side event races will also take place on Sunday.

A total of P1.6 million in cash prizes will be given to the top three finishers in both the men’s and women’s divisions.

A total of 10,000 local and foreign runners are expected to join this big marathon event where the top ten finishers in the male division and the top three female runners will receive cash prizes. The champion goes home with $5,000, $2,500 for the runner-up and $1,000 for the 3rd placer.

Last year, Kenyan Nelson Kirwa Rotich won the main event while Filipino bet Eduardro Buenavista, who will be skipping this year’s edition to prepare for the 25th Laos Southeast Asian Games in December, finished second. (GMANews.TV)


PROGRAMME OF ACTIVITIES


DAY 1: October 23, 2009; Friday

Event: SUNSET MILE RUN (Media and Celebrity Run)
4:30 PM Assembly Time
5:30 PM Fire-Off
8:00 PM Fellowship

DAY 2: October 24, 2009; Saturday

Event: 42K: A full-marathon race with a starting point at the SCTEx Floridablanca, Pampanga Toll and finish line at the Remy Field, Subic
1:00 PM Assembly time for 42K Runners at Remy Field for shuttling
4:30 PM Fire-off for 42K Runners
7:30 PM After Run Party

Event: NIKE HUMAN RACE 10K
3:00 PM Assembly time (Start / Finish : Remy Field)
4:30 PM Fire-off for the Nike Human Race 10K Runners
7:30 PM After Run Party

DAY 3: October 25, 2009; Sunday

Event: 21K: A half-marathon race billed as “Achievement Run for our Uniformed Men”
5:00 AM Assembly time for 21K Runners
5:30 AM Fire-off for 21K Runners

Event: 10K: A 10-kilometer run with starting point and finish line at the Remy Field, Subic
5K: A 5-kilometer run with starting point and finish line at the Remy Field, Subic
3K: A 3-kilometer run billed as “Humanitarian Race” and will be open to our handicapped runners
5:30 AM Assembly time for 3K/5K/10K Runners
6:00 AM Fire-off for 3K/5K/10K Runners

9:30 AM Awarding Ceremony

Hanafil starts $5-M renovation of Subic golf course

In a simple “dirt pushing” ceremony, Subic golf course operator Hanafil Golf and Tour Inc. began on Wednesday a one-year renovation program designed to upgrade the fairways here to world-class standards and bring in more foreign tourists next year.

Leading the ceremony on Wednesday night at Subic’s Binictican area was Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza, SBMA chairman Feliciano Salonga, Hanafil chairman Jay Kim, Hanafil president Benjamin John Defensor III, and Netforce International president Bong Arguelles.

Arreza, who drove a bulldozer at the project site to kick off the dirt pushing rites, described the event as “a momentous occasion” to mark the reconstruction of the prized Subic facility.

“We want to upgrade the golf course here, put it at par with international standards, and place it at the forefront of SBMA’s effort to further enhance the tourism market in Subic,” Arreza said.

“We believe that Subic Golf has proven its capability to bring in more tourists to Subic after its highly-successful junket flight program that brought in more than 1,800 Koreans to play golf in the freeport,” he added.

Arreza also said that the renovation of the Subic golf course will prepare local tourism establishments “
for more opportunities coming their way.”

According to Defensor, the $5-million renovation program to be implemented in a year is just part of the overall $48-million development package that Hanafil intends to implement in Subic.

Reiterating Hanafil’s commitment to the SBMA to fulfill its development plans, Defensor said more projects would soon follow after the renovation.

“We are committed. In the bigger picture of things, the golf course will only be one of the attractions that
we are going to build,” Defensor said.

Defensor said that
Hanafil, which is now one of the largest companies in Subic in terms of committed investment, has contracted out the renovation work to Netforce International, the country's number one golf course builder and designer.

“We chose Netforce, a company which has an extensive experience in building golf courses, because we would also like to support the economy by hiring Filipino companies like Netforce,” Defensor added.

Netforce officials, meanwhile, revealed that in renovating the whole golf course, the company would reshape the existing greens, using paspaplum grass for the greens and Tifton 419 for the fairw
ays. Completion is scheduled for November 2010.

Defensor said the renovation is timed to be completed “just when it starts getting cold in the northern countries.”

Hanafil, which mainly targets golfers from South Korea, will resume its junket flight program immediately after the golf course is fully renovated.

Defensor said the firm’s first junket flight program with Jeju Airlines has proven to be a success, with about 1,800 Koreans participating in three-day golfing holidays organized by Hanafil.

Defensor also said that during the renovation period, the whole 18-hole golf course would be closed “so that w
e could fully reconstruct the whole area.”

He added that the company is coordinating with Netforce and other construction firms to ensure that golf course employees who would have to be laid off during the renovation stage, could be absorbed by the contractors.

Hanafil is a Philippine corporation registered with the Securities and Exchange Commission, and is backed by Hanatour, the biggest tour co
mpany in South Korea. (SBMA Corporate Communications)

PHOTOS:

[1] SBMA chairman Feliciano Salonga (second from right) and SBMA Administrator Armand Arreza (third from right) join Hanafil officials in launching the $5-million renovation program for the Subic golf course. Also in photo are (from right): Hanafil chairman Jay Kim, Hanafil president Benjamin John Defensor III, SBMA senior deputy administrator for support services Ramon Agregado, SBMA deputy administrator for business development Raul Marcelo, and Netforce president Bong Arguelles.

[2] SBMA administrator Armand Arreza drives a bulldozer during the “dirt pushing” ceremony to start the $5-million renovation program of the Subic Bay golf course.

No problem with venue transfer to Subic, says AdCon chief

MANILA - Even with just a month left before the big day, organizers of the 21st Philippine Advertising Congress (PAC) are confident that the transfer of the event venue from Baguio City to Subic Bay Freeport would be smooth.

“Tuloy na tuloy ang AdCon (The Advertising Congress will definitely push through),” said Margot Torres, overall chair of the 21st PAC, during a recent briefing at the office of the Philippine Advertising Board (AdBoard) in Makati.

“We are fortunate that Subic is available,” Torres added, noting that the transition from Baguio to Subic would not be difficult because Subic officials and volunteers “had learned quickly” from hosting the 20th PAC in 2007.

Torres also said the organizing committee was “profusely thankful” to Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza for providing them with an alternative venue.

The PAC, which is scheduled on November 18-21, had to be moved from Baguio due to the badly typhoon-damaged roads leading to the original congress venue.

“The problem lies not with Baguio City itself, but the roads leading to it,” Torres explained, saying that the committee’s decision was made with the delegates’ safety in mind.

She added that the alternative route to Baguio, as proposed by the National Disaster Coordinating Council (NDCC), would take nine hours to traverse.

The officials of Camp John Hay, where the event was originally set, understand the AdBoard’s position, Torres added.

She also said that media networks, advertisers and sponsors of the 21st PAC, a biennial event which is considered the advertising industry’s equivalent to the “Oscars,” had confirmed their participation and support upon learning that the alternative venue would be Subic.

“The venue is tailor-fit to our needs,” Torres said, referring to the Subic Bay Exhibition and Convention Center (SBECC) that was purposely refurbished in 2007 to host some 5,000 PAC delegates two years ago.

Meanwhile, Torres said that SBMA Administrator Arreza had given the assurance that Subic’s hotels could now accommodate more than 3,000 delegates.

Torres added that despite the venue transfer, only minor changes would be made to the congress program itself.

From the supposed breakout groups, plenary sessions will be held instead, as the SBECC’s Plenary Hall 1 can seat some 3,500 people.

The congress theme and topics for discussion likewise would remain unchanged, she said, although a slant was introduced to make the event more meaningful and relevant.

Torres added that they will soon launch the AdCon’s “Brand Aid” campaign, which will center on what messages from the advertising industry will be appropriate, especially at times when the Filipino nation is reeling from disasters, like the recent typhoons.

She also revealed that one reason why the PAC could not be postponed was that the industry needed to convene at the soonest time possible to immediately execute plans of action to help flood and typhoon victims.

Torres said Ad Congress organizers had pledged part of the proceeds from the 21st PAC to the Red Cross and other beneficiaries still to be identified by the AdBoard.

“It was even proposed that proceeds from ticket sales in the event’s highlight — the Araw Awards — could be given to the flood victims,” Torres said.

AdBoard representatives will meet with SBMA officials on Friday afternoon to discuss details of the Advertising Congress here. (SBMA Corporate Communications)

PHOTO:
The Subic Bay Exhibition and Convention Center (SBECC) will be the venue of the 21st Philippine Advertising Congress (PAC) on November 18-21. Subic also hosted the 20th PAC in 2007.

SBMA employees’ co-op lent out P2-M in two years

A cooperative formed by employees of the Subic Bay Metropolitan Authority (SBMA) has already released more than P2 million in loans — proof of a vibrant savings and investment scheme that has benefited more than 400 members in just two years.

Officials of the SBMA Employees Welfare Multi-Purpose Cooperative (SEWMPC) said the cooperative has also inaugurated its own office barely two years after its launching in October 2007.

“It can be declared to all that there is now a respectable cooperative within the Subic Bay Freeport Zone, as we now have an actual office, a manifestation of our members’ strong confidence,” said SEWMPC chairman Severo Pastor Jr.

“We have already extended at least P2 million in loans to some 400 members who are in need of financial support, and another P200,000 is ready for releasing,” Pastor also said.

He added that with its new, fully-furnished office located at the SBMA gym complex, the cooperative can better reach out to SBMA employees working in various areas of the Freeport.

SEWMPC was organized in 2006 with full support and encouragement from SBMA chairman Feliciano Salonga and SBMA administrator Armand Arreza.

Aimed at uplifting the living conditions of SBMA employees, the cooperative has helped its members increase their income and savings through investments, as well as greater productivity.

Pastor, who is also manager of the SBMA Labor Department, said the creation of the SEWMPC was likewise a direct answer to the growing operation of local loan sharks “who milked our fellow employees with unconscionable interest rates.”

Today the SEWMPC has about P2.5 million in assets, mostly sourced from members of the board who voluntarily lent their money for the operation of the cooperative.

In his message during the inauguration of the cooperative’s new office, SBMA Chairman Salonga said the SEWMPC has proven to be “a reliable lifesaver in these times of global recession and calamities.”

“Through our cooperative, we can make our life a bit easier,” Salonga said. “And we are looking forward to the time when we won’t need it anymore, to the time when we have all the chance to buy anything we need.”

The new office, according to Pastor, will be registered with the Cooperative Development Authority (CDA), a step toward becoming part of a federation of cooperatives within Central Luzon.

On the same occasion, Zambales CDA officer Edmund Engao swore into office the elected leaders of the cooperative. These are SEWMPC chairman Pastor, vice chairman Lolita Mallari, treasurer Evelyn Crescini, and secretary Dorotea Varela.

Engao also inducted into office the cooperative’s board members: Rodolfo Kalaquian, chairman of the audit committee; Magdaleno Motas, Paulita Yee, Antonietta Sanqui, Marco Estabillo, Rodel Mayor, Emerlinda Delos Reyes, and Rebecca Ventura. (SBMA Corporate Communications)


PHOTO: MOVING FORWARD: SBMA Chairman Feliciano Salonga (left) inaugurates the new office of the SBMA Employees Welfare Multi-Purpose Cooperative, which has released more than P2-million in loans to its members.

Subic taekwondo team retains title in 2nd Chairman’s Cup

About 150 taekwondo enthusiasts from the Central Luzon region flocked to this free port recently in a bid to conquer titles in the 2nd Chairman’s Cup Invitational Taekwondo Tournament, an annual event sanctioned by the Philippine Taekwondo Association (PTA).

After the whole-day competition held at the Subic Gymnasium here, Subic-based Philko Taekwondo Training Center was declared champion after garnering 287 total group points. The team successfully defended their 2008 title against three other teams.

Philko was way ahead second placer Korean Grace Taekwondo, a team from Angeles City in Pampanga, which accumulated a total of 58 points, while the Subic-based Mondriaan Aura College Taekwondo Jins trailed with 50 points, and Precious Child Montessori of Zambales with 27 points.

The winners received trophies and certificates of recognition in group and individual categories.

The 2nd Chairman’s Cup Invitational Tournament was organized by Mondriaan Aura College, in partnership with the Subic Bay Metropolitan Authority (SBMA) and Hallelujah Taekwondo Ministry (HTM), a full-gospel group from South Korea that reaches out to the youth through sports.

In the event’s opening ceremony, SBMA Chairman Feliciano Salonga assured the various taekwondo associations gathered for the tournament that SBMA will continue to put prime importance to sports and youth development, in line with its sports tourism thrust.

“The SBMA will continue to provide avenues for sports where local athletes can hone their skills” said Salonga, citing this free port’s sports-conducive environment and modern sports facilities.

Salonga also lauded the efforts of Aura College and HTM for finding a way to strengthen Filipino-Korean ties, and promoting youth welfare through sports.

Rev. Lee Joo Hyung, who headed the Korean delegation of about 15 athletes, said that by donating taekwondo gears and equipment to Aura College, which is propagating the sport locally, the HTM “is merely sharing the blessings that we have.”

Lee said the HTM, which was organized in Korea in 1988, has been conducting similar tournaments in Manila for the past eight years.

He said they decided to bring taekwondo competitions to Subic since an HTM missions base was nearby, and because the Subic Bay Freeport has available facilities.

Meanwhile, Aura College president Edgar Geniza described the event as “a celebration of two cultures glorifying one God through sports.”

“This tournament will go on as long as friendship between the Philippines and Korea continues,” said Geniza. (SBMA Corporate Communications)

PHOTO: TAEKWONDO KIDS: Participants in the 2nd Chairman’s Cup Invitational Taekwondo Tournament held at the Subic Bay Freeport await instructions prior to group and individual competitions.

19 October 2009

ALI leases 7.5-ha Subic property for integrated master-planned development

MANILA, Philippines - Real estate developer Ayala Land Inc. (ALI) and Subic Bay Metropolitan Authority (SBMA) signed last Oct. 16 a 50-year lease agreement for a 7.5-hectare property along Rizal Highway within the Subic Bay Freeport Zone.

Given Ayala Land’s unmatched experience and proven track record of world-class real estate projects, an integrated master-planned development which is envisioned to include a shopping mall, Business Process Outsourcing office building, and hotel will proudly rise at Subic’s Central Business District.

The proposed mall shall offer basic conveniences that will address the everyday needs of Subic and Olongapo, as well as unique concepts that will serve not only the immediate communities but also the tourists and transients.

ALI’s development will be a catalyst for growth in the Subic-Olongapo corridor and will be a major mixed use project in the Subic Freeport Zone that is well-planned, integrated and environmentally balanced.

With a total investment of approximately P3 billion including investments generated from the project’s multiplier-effect from retail, office and hotel locators, the project is expected to create about 10,000 new jobs from construction phase to operations. (Philippine Star)

18 October 2009

Subic ready for Ad Congress

After organizers of the 21st Philippine Advertising Congress pulled out of Baguio City due to safety concerns following the damage wrought by a series of typhoons in Northern Luzon, officials in this free port said Subic was more than ready to host the event.

"We're ready to accommodate them. Already we have the venue and hotel rooms are available," said Subic Bay Metropolitan Authority Administrator Armand Arreza.

But Arreza said officials of the SBMA and the Advertising Board (AdBoard) have yet to finalize details of the congress' shift in venue to this free port, which hosted the biennial convention in 2007 and 1993.

"It is not final yet, although we are ready for them if they choose this venue.… The decision still lies with the AdBoard. I'm certain that they are looking for other venues. No agreement is in place yet," he said.

The congress is the biggest event that brings together the country's top corporations and advertisers and representatives and officials of media and advertising firms.

The SBMA, in preparation for the 2007 congress, built a convention facility that has a 2,456-square meter plenary hall and an exhibit area covering about 10,000 square meters.

Arreza said the SBMA has started contingency planning with representatives of the AdBoard.

Asked about the logistical challenge that the transfer of the venue might entail, Olongapo Councilor Gina Perez, chair of the city council's tourism committee, said the city has enough time to prepare for the event scheduled in November.

She said hotels and restaurants in Subic and Olongapo can easily reserve rooms for delegates.

"Like before, they are welcome here. We will make sure that if they choose us; we will be ready for their requirements," Perez said.(Robert Gonzaga, PDI Central Luzon Desk)

17 October 2009

Storm's Aftermath: 21st Ad Congress moved to Subic

MANILA, Philippines — The trail of destruction across northern Luzon left by Tropical Storms “Ondoy” (international codename: Ketsana) and “Pepeng” (Parma) has forced the Advertising Board of the Philippines (AdBoard) to hold the 21st Philippine Advertising Congress (PAC) closer to Metro Manila instead of Baguio as originally planned.

“It is with reluctance that we withdraw from Baguio, as the city has been most supportive and generous to the 21st PAC from the planning stages right until this moment when preparations are near completion,” the PAC said on its website.

Instead, the ad congress scheduled on Nov. 18-21 will take place in Subic.

“We have never doubted Baguio’s resilience nor its readiness to accommodate the 21st PAC in spite of the disaster. But the further strain thousands of delegates and participants would subject the already weakened northern Luzon infrastructure would put their safety and that of the local people’s at risk,” the PAC said.

Despite the short notice and various requirements, Subic authorities have readily agreed to host the 21st PAC.

Dedicated to victims

The sufferings of the victims of Ondoy and Pepeng are not lost on the advertising industry.

“The 21st PAC is the best time for the industry to come together and reflect on ways to be of service to the typhoons’ victims and to respond to the call of nation rebuilding. Our economy must not come to a standstill. We must help drive the local economy back on its feet,” the PAC said.

“We dedicate the 21st PAC to the victims of the northern Luzon calamity. Part of our proceeds will be donated to the Red Cross for rehabilitation efforts in northern Luzon. This ad congress has heart and a cause. We enjoin all members of the industry to be an active part of this endeavor,” it added. (Philippine Daily Inquirer)

14 October 2009

Beach Clean-up, after the storm








AFTER THE STORM: Employees of the Subic Bay Metropolitan Authority, assisted by students and workers from schools and investor-companies in the Subic Bay Freeport, undertake the cleanup of Subic’s famed waterfront after successive typhoons washed up debris onshore.

13 October 2009

P20-M Subic IT facility offers ‘revolutionary’ business ideas

Had it crossed anyone’s mind 10 years ago that coffee shops and restaurants today would serve “wi-fi” on their menu to boost sales?

This kind of foresight in emerging and revolutionary trade trends is now available to businesses in this free port with the opening of the P20-million innovation Laboratory (Innolab) of the Subic Telecommunications Company Inc. (Subictel), a company owned by the Philippine Long Distance Telephone Corp. (PLDT).

Subictel launched its new facility last Wednesday at its office near Subic’s historical landmark, the Spanish Gate. Among those who witnessed the event were Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza, Olongapo City mayor James Gordon, PLDT executives and staff, members of the Subic Bay Chamber of Commerce, and representatives of business locators here.

Arreza said that the PLDT Innolab will showcase Subic’s capabilities in terms of IT support, and will eventually determine to some extent direction taken by the IT sector in this free port.

“PLDT’s Innolab marks a new foundation for Subic Bay’s emergence in the knowledge economy,” said Arreza, who expressed optimism that this free port’s business process outsourcing (BPO) potentials will soon be maximized.

“With PLDT as partner, the Subic Bay Freeport can now shift from labor-intensive industries to knowledge-based industries, guided by the emerging trends in the IT sector,” Arreza added.

According to PLDT first vice-president Nerissa Ramos, the PLDT Innolab features “proofs of concept” of breakthrough technologies that are being offered by PLDT.

“Soon, everyone will realize that Subic’s IT capabilities is as good as what is offered in Manila, Cebu, Clark and other renowned BPO destinations in the country,” Ramos said.

According to PLDT, it is now offering various “cutting edge” IT solutions in the fields of hotel and restaurant management, manufacturing, retailing, franchising, real estate, and BPO.

“The Internet is playing a huge role in today’s management of businesses. With PLDT solutions, people can monitor and make business directions even from afar, and even generate cost-savings, as they employ these technologies that streamline business processes,” Ramos said.

For example, she said people can try out the video conferencing studio that has been set up in the Innolab. This has a “dirty kitchen” where they can simulate their clients’ technology and demonstrate how to hook it up with PLDT’s IT solutions.

“They can see for themselves the results immediately in the Innolab,” Ramos explained.

At the same time Ramos expressed hope that through PLDT’s Innolab, the BPO industry in Subic Bay would flourish.

She said that Subic Bay can play a major role in the outsourcing industry as this former US military base is a major connector to PLDT’s fiber optics network.

Ramos also said they will soon partner with universities and colleges within the Subic Freeport to bridge the academe-industry mismatch in terms of information technology.

“Schools can make PLDT’s Innolab a destination for their field trips. We also propose tie-ups with tertiary schools so the academe will get to have hands-on update on the current gadgets, systems, and trends in the IT sector,” she said.

Soon, Ramos said, everyone will realize that the country is not lagging behind, adding that the Philippine’s telecommunications infrastructure and road networks “are a lot better compared to India,” which is considered a prime destination in the global BPO scene.

The PLDT’s Subictel Innolab is the fifth such facility in the country. The first one was launched in Manila in 2003, and subsequently in Cebu, Clark, and Davao. (SBMA Corporate Communications)


PHOTO: SBMA Administrator Armand Arreza (second from right) and Olongapo Mayor James Gordon Jr. join executives of PLDT and Subictel in launching PLDT’s Innovation Laboratory at the Subic Bay Freeport Zone.

10 October 2009

PLDT ‘innolabs’ target next-wave cities

Telecoms giant Philippine Long Distance Telephone Co. (PLDT) is aligning its IT outsourcing strategy with the government’s next-wave cities program.

PLDT recently opened its latest innovation lab, or “innolab”, here (in Subic) targeting the freeport’s huge shipping and related businesses.

These innolabs feature best-of-breed technologies targeted to address specific IT requirements.

PLDT First Vice President and Head of Corporate Business Group Nerisse Ramos said local industries are already looking at a “globalized” market for their products and service but they are unaware of the technological practices to enable their goals.

A recent study by the International Telecommunications Union (ITU) noted that the telecoms industry will ride the global crisis as broadband services become even more relevant both for businesses and individual users.

Companies are seen to migrate requirements to cost-effective and reliable managed services pitched by telecom firms.

PLDT is looking to make this pitch even to small and medium businesses, which comprise majority of businesses in the country.

“That’s why the outsourcing model works in the Philippines because many of these companies are unable to maximize their IT investments; they spend a lot without realizing these investments,” Ramos said.

Ramos said that one of their targets is to look at other locations with a community of businesses that can use Innolab services.

“We’re following the “Next Wave Cities” project of the government if we’re going to put up Innolabs,” Ramos said.

The Next Wave Cities project is led by the Commission on Information and Communications Technology. It aims to build the necessary public works and telecommunications infrastructure in certain areas in the Philippines to entice potential investors from abroad. (Alexander Villafania, Phil. Daily Inquirer)

Here comes the roadtrain: Subic to launch cost-efficient trucking system via SCTEx

A trucking system popularly used in Argentina, Australia, Mexico, United States and Western Canada to efficiently transport bulky loads will soon be seen for the first time along the Subic-Clark-Tarlac Expressway (SCTEx).

Expected to hit the SCTEx in the fourth quarter this year, the so-called road train or “triples,” as it is known in the U.S. and Canada, will be introduced by the International Heavy Trucks Center (IHTC), a Subic-registered enterprise.

The roadtrain consists of a conventional tractor pulling not just one trailer, but two or three using a trailer truck dolly. A trailer dolly is a single-axled articulated fifth wheel that connects two or three trailers pulled by a tractor head.

IHTC said the use of the roadtrain at the SCTEx was arranged through continuous coordination with Philippine National Construction Corporation.

Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza said that the use of trailer truck dollies via the SCTEx “will mean big savings and provide more efficient means of transporting goods between Clark and Subic.”

“We’re sure that the trailer dollies will attract not only more investors and port users in Subic and Clark Freeport zones, but also other importers and exporters from Central and Northern Luzon,” Arreza said.

He explained that the introduction of the trailer dolly would also lower freight cost because two or three more trailers can now be connected behind the main trailer.

Arthur delos Reyes, SBMA consultant for special projects and economic development, said the IHTC will initially be using two trailer dollies that are about 90-feet long each.

The trailer dollies are “very safe and road worthy,” he added.

“Being the first in the Philippines, this cost-saving mechanism is expected to encourage heavy port users in Central Luzon to use Subic, thus increasing shipments in the Freeport,” Reyes said.

Reyes also said that the new transport concept will be used only in the SCTEx, which connects the free ports of Clark and Subic, because the roads leading to the ports of Subic and Clark are wider and hardly have any traffic problem.

The truck dollies, however, cannot be used presently in the North Luzon Expressway or South Luzon Expressway, he added. (SBMA Corporate Communications)

PHOTO:
The roadtrain, a cost-efficient trucking system expected to lower freight cost, will be introduced at the Subic-Clark-Tarlac Expressway.