10 January 2014

Ad Summit Pilipinas all set for Subic in 2014

It's all systems go for Ad Summit Pilipinas, the much-awaited event that is set to rock the country's advertising and marketing industry in 2014.

Organized by the Association of Accredited Advertising Agencies of the Philippines (4A's), the summit will take place from May 7 to 11 at the Subic Bay Exhibition and Convention Center.

Ad Summit Chairman Matec Villanueva says the summit will gather marketers and advertising practitioners in the Philippines through a "professionally managed and efficiently ran event with clockwork precision."

"We are definitely bringing 'rock star' speakers, global luminaries who are iconic, brilliant and whose work transcends national boundaries. We are rolling the red carpet for the finest," Villanueva added.

The 4A's is set to officially reveal in January the overall summit theme.

One special event that is certain to happen at the Ad Summit, however, is the staging of the Kidlat Awards of; the Creative Guild of the Philippines.

"We intend to institutionalize Kidlat as the country's most prestigious creative advertising competition," Villanueva said.

With five months left before Ad Summit Pilipinas 2014, the 4A's is now focusing on creating intelligent programming and effective event management to ensure high-level understanding and participation of attendees throughout the convention duration.

"We are bent not to overload programs so attendees can manage their time well and register 100 percent attendance in every session. We don't want to see morning sessions not filled up because people stayed late the night before," Villanueva revealed.

Interested participants may email the 4A's secretariat 4asp@pldtdsl.net to avail themselves of early bird rates. They may also check its official Facebook page at faceb0ok.com/AdSummitPH and follow it on Twitter at #ADSuinmitPH. (BusinessMirror)