27 January 2014

Subic to host ‘Drive Tourism’ conference

Consistent with Subic’s image as a popular drive-in destination for tourists, this free port will be the venue for the Asia-Pacific Drive Tourism Conference, Auto and Travel Show slated on January 29 to February 2 at the Subic Bay Exhibition and Convention Center.

The five-day conference will feature discussions and presentations on the latest innovations in the automobile industry, road safety, mobility, motorsports, as well as travel and tourism from both local and international specialists.

Capping the event are the Auto and Travel Show, which will begin on January 31, and the International Kite Festival on February 2.

For this project, the Automobile Association Philippines, the country’s largest auto club with over 50,000 members, and the National Auto Club have teamed up with the Department of Tourism and the Subic Bay Metropolitan Authority (SBMA).

Organizers said the event will be graced by Federation Internationale de l’Automobile (FIA) president Jean Todt and Department of Tourism Secretary Ramon Jimenez, Jr.

Drive tourism, where people take leisure trips in their own vehicles or hired vehicles, is a rapidly growing sector of the tourism market both here and abroad.

The event supports the United Nations Decade of Action for Road Safety 2011-2020 with the objective to save five million lives and prevent 50 million road injuries through the theme, "Saving Lives, Saving Costs, and Saving the Planet."

SBMA Chairman Roberto Garcia said the “Drive Tourism” conference will be the first major conference to be held in this free port this year.

Another big event slated this year is the Ad Summit Pilipinas 2014, which will be held on May 7-11. (FMD/MPD-SBMA)