Over 2,000 advertising and marketing practitioners arrived in Subic to attend the four-day convention organized by the Association of Accredited Advertising Agencies of the Philippines (4As) with the theme “Age of Enlightenment.”
“This is the first of many Ad Summits to be held in Subic,” Garcia said to the cheers of the delegates. He said the SBMA would be more than willing to host the convention each time the event is held.
Garcia also enjoined the delegates to explore the Subic Bay Freeport, citing the many reasons why Subic is considered the most beautiful free port in the country.
“Subic does not only boast of having some of the cleanest beaches in the country today, but it also has a well-laid out security plan that I’m sure visitors to the Subic Bay Freeport would really appreciate,” he added.
The SBMA chair also stressed that the holding of the Ad Summit here validates the Department of Tourism’s inclusion of the Subic Bay Freeport among the top 10 tourist destinations in the country for 2013, as well as the top destination for meetings, incentives, convention and exhibitions (MICE) tourism in Central Luzon.
“Tourism is one of the very important industries of the Freeport and with the big delegation that the Ad Summit has brought today and in the next years, hopefully, Subic will always be in the tourism map,” Garcia added.
Meanwhile, congress organizers said the Ad Summit is expected to bring about changes not only in the advertising industry, but also in terms of national development.
“We assure you that the Ad Summit won’t be a typical four-day event,” said Ad Summit chair Matec Villanueva. “We will work together to empower each and every advertising and marketing professional to play a more valuable role in the society today.”
4As Phils. chairman Alex Syfu, meanwhile, said that the Ad Summit demonstrates the 4As’ desire to be the prime mover in the advertising industry and expressed hope that the delegates would be empowered and enlightened by the gathering.
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The first day of the convention was jam-packed with speakers who are considered masters in the world of advertising. These included Louie Morales, chairman of Image Dimensions Inc.; Marcus Rebeschini of Y&R Asia Pacific; Sandipan Roy of ISOBAR Asia Pacific; Boy Abunda, TV host at ABS-CBN; and Dick Van Motman, chairman of Dentsu Aegis Networks/SEA.
One of the speakers, Gilas Pilipinas head coach Chot Reyes, inspired the delegates by relating his coaching style in the hard court to the practice of advertising and marketing.
Reyes cited the importance of trust, effort and accountability in the execution, efforts and responsibility of every player in the company, adding that great teams work with trust, as it serves as the bedrock in gaining the confidence of the people and the client. (RAV/MPD-SBMA)
PHOTO:
SBMA Chairman Roberto V. Garcia welcomes delegates to the Ad Summit Pilipinas 2014, as the four-day event unfolded at the Subic Bay Exhibition and Convention Center on Thursday.
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