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18 June 2014

Ad execs cite Subic for ‘excellent job’

Top executives in the advertising industry have commended the Subic Bay Metropolitan Authority (SBMA) and other tourism stakeholders in this free port for the successful hosting here of Ad Summit Pilipinas 2014 last month.

In a joint letter, Alex Syfu and Norman Agatep, chairman and president, respectively, of the Association of Accredited Advertising Agencies of the Philippines (4As), praised Subic over the outcome of this year’s advertising conference held at the Subic Bay Exhibition and Convention Center (SBECC).

“On behalf of the Association of Accredited Advertising Agencies of the Philippines (4As) and the Ad Summit Pilipinas 2014 management committee, we would like to thank you all for an excellent job during our mega event,” they said.

“It is a joy working with people who understand thoroughly the purpose behind our activities and the quality standards that we uphold. Your attention to detail, commitment to the job, and quick response all contributed to the success of the first ever Ad Summit Pilipinas 2014. Kudos to you,” they added.

With the theme “Age of Enlightenment”, the four-day summit drew over 2,000 advertising and marketing practitioners from all over the country, as well as acknowledged masters in the industry like CCI-Asia Chairman Emily Abrera, Omnicom Media Group CEO Cheuk Chiang, APAC CEO of JWT Tom Doctoroff, and Dentsu Aegis Network Chairman Dick Van Moltman.

The advertising summit set out to challenge industry practitioners to make the world a better place, and provide hope and relevance in the brands and messages that they create.

SBMA Chairman and Administrator Roberto V. Garcia said the SBMA, as well as other groups and establishments involved in hosting the event, “gave their 101% to make the summit successful.”

He noted that the Subic Bay Freeport has been hosting similar conventions in the past several years after the agency established the SBECC as the cornerstone of Subic’s MICE (meetings, incentives, conventions and exhibitions) program.

Because of Subic’s excellent conference facilities, the Department of Tourism in Region 3 (DoT-3)named Subic as the “Premier Convention Capital of Central Luzon,” having been chosen as venue for 293 MICE events in 2012, and in the process accommodating more than 130,000 guests.

Complementing the honor, the DoT3 also named the Subic Bay Freeport “as one of the Top Destinations in the Country” last December 2012 for its wide array of quality tourist facilities and the number of visitors it generated.

“Most of the event organizers prefer Subic because it is already a complete package for MICE events,” Garcia also said. (RAV/MPD-SBMA)

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