09 March 2016

It's Time to Play at Ad Summit Pilipinas 2016!

Come Out and Play with the country’s marketing communications industry as the Association of Accredited Advertising Agencies of the Philippines (4As) sets the stage to unleash our creativity, indulge our imagination, and introduce us to new playmates through Ad Summit Pilipinas 2016, happening from March 9-12 at the Subic Bay Exhibition and Convention Center.

Joining the event are business tycoon Manuel V. Pangilinan; award-winning director Jose Javier Reyes; AQKA Shanghai’s executive creative Director Eric Cruz; Opera Mediaworks managing director Vikas Gulati; leadership expert Tom Oliver; TBWA\Hakuhodo’s creative director Takahiro Hosoda; Hakuhodo Kettle’s creative director Kazuaki Hashida; Fox International’s VP for Ad Sales Yamini Ashish; APAC digital director for Havas Worldwide Todd Martin; Google SEA and India’s vice president and managing director Rajan Anandan; Mullen Lowe Group’s president of Creative Council Jose Miguel Sokoloff; Coca-Cola Phils. Integrated Marketing Communications director Jesus Ferreira; and Twitter's VP for online sales for Asia Pacific and Latin America Aliza Knox.

A panel of popular YouTube Influencers will also be assembled to discuss the topic of “Building brands through content.” Panelists include Mikey Bustos (Entertainment), Jako De Leon (Travel), and Say Tioco Artillero (Beauty).

This is the second time that the 4As is partnering with the Subic Bay Metropolitan Authority (SBMA) to mount Ad summit Pilipinas. With its fun and progressive environment, the Subic Bay Freeport Zone is said to be a fitting site for this creative event.

“We are proud to be hosting the Ad Summit Pilipinas in Subic, for the second time. We invite you to experience the sights and sounds that Subic has to offer, and we hope that you will enjoy your stay here,” said Roberto Garcia, SBMA Chairman and Administrator.

‘Play’ More

Another Ad Summit activity to look forward to is the staging of the "Kidlat Awards" of the Creative Guild of the Philippines, intended to institutionalize "Kidlat” as the country's most prestigious creative advertising competition. Expected to receive top honors are the most creative marketing communication materials harvested over the last year.

For an interactive expo experience, participants may also visit the Ad Summit Pilipinas Tradex 2016, where over 2,000 professionals from brands, media, agencies, and suppliers are expected to gather to showcase industry trends and business ideas, and build marketing relationships with delegates. More than 60 booths will be on hand to promote products and services, display brands, demonstrate state of the art technologies and equipment, and market test new product lines in a one-stop-shop marketplace.

All these are made possible by Ad Summit Pilipinas, which is presented by: PLDT and Smart Communications, Inc. Major sponsors include: Manila Broadcasting Company; ABS-CBN Corporation; Radio Mindanao Network; Eat Bulaga/TAPE (Phils.), Inc.; TV5/CIGNAL, and The Philippine Star.

Minor Sponsors are AXN, Petron, Havas Ortega, OPERA Mediaworks, Adobo Magazine, Brand New Media, Kitkat, Ford Phils., Pioneer Insurance, Kopiko 78, Coca-Cola, Jollibee, and Philippine Daily Inquirer. Partners are Devant TV, AdRover, Royal Duty Free, Rainforest Natural Mineral Water, Destileria Limtuaco, Inquirer Mobile, Rappler, Max’s Group, Krispy Kreme, and Loudbox Studios.

For more information, visit facebook.com/AdSummitPH and follow twitter.com/@ADSummitPH and @adsummitpilipinas on Instagram.