SBMA Director and Chief Operating Officer Joven Reyes (center) joins Olongapo City Mayor Rolen Paulino (third from right) in cutting the ribbon to formally open the Ad Summit Pilipinas Trade and Exhibit area at the Subic Bay Exhibition and Convention Center on Wednesday(March 9). Joining them are (from left): 4As Chairman Norman Agatep, SBMA Directors Cynthia Paulino and Raul Marcelo, and Ad Summit Pilipinas Over-all Chairman Alex Syfu.
 Subic Bay Freeport's radio station DWSB 89.5 FM joins exhibitors broadcasting live at Ad Summit's Tradex. Delegates and Guests play games and enjoy freebies from trade exhibitors.
 John Arcilla as Heneral Luna enters the stage to lead the Philippine National Anthem.
 The dabarkads of top-rated noontime variety Eat Bulaga hosting a dinner show for Ad Summit delegates.
 Maine Mendoza, famed 'Yayadub' of Eat Bulaga's 'Kalye Serye' performs onstage as Ad Summit delegates raise their cellphones to take videos and photos.
photo credits: AMD, RBB, DJBB/MPD-SBMA; Ad Summit PH Facebook page