Competition of oil industry players along tollways onward to North Luzon is expected to intensify as independent player Seaoil Philippines, Inc. is now advancing to completion its P350 million mega-station along the Subic-Clark-Tarlac Expressway (SCTEX) route.
The company is one of the ‘independents’ given the permit to put up a new gasoline station within the SCTEX stretch.
|A portion of the Subic-Clark-Tarlac Expressway (SCTEX)|
While other gasoline stations – generally by the oil industry majors – serve the expanse of proximate North Luzon Expressway, it is anticipated that the contest on cornering customer patronage will eventually converge among all tracts of these so-called fast travel-designed roads, including that of the Tarlac-Pangasinan-La Union Expressway (TPLEX).
According to Seaoil, its SCTEX station is targeted for full commercial operations by the last quarter of this year.
This venture is its collaboration with Double Dragon Properties Corporation of Tony Tan Caktiong of the Jollibee Foods Corporation fame.
Seaoil president for retail and chief finance officer Mark L. Yu noted that the SCTEX mega-station “will be the company’s banner station that will greatly improve our brand presence.”
He added that this shall also be the oil firm’s new network “to serve more motorists, especially those travelling from Northern Luzon and cities like Baguio.”
It has been indicated that one of the distinguishing and striking amenities of the service station would be a mall within its compound, courtesy of its property developer-partner.
“The full service filling station will have an array of restaurants and convenience stores, and will feature spacious rest rooms, parking spaces and relaxation areas for travellers,” the oil firm said.
It was some sort of a prognostic vision for Seaoil, which sounded off years back, that it wants to be “the fuel of choice” – in some way parallel to “the fast food of choice matrix” that its partner’s food venture affiliate is known for.
For the longest time, the expressways had been confined to the petroleum retail service of the traditional players, but with the downstream oil industry’s deregulation, even these segments of the market also opened up for wider competition. (Myrna Velasco, Manila Bulletin)