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Subic Bay Metropolitan Authority (MPD-SBMA)

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06 May 2017

‘Summer Siren’ beach festival comes to Subic Freeport

One of the biggest and most exciting beach events this time of the year is coming over to the Subic Bay Freeport on May 12 to 14.

The Summer Siren Festival, touted by organizers as one of the country's most exciting destination festivals, will be held for the first time at Subic’s waterfront area and is expected to provide a whole new summer experience to visitors in this premier tourist mecca.


“This brings the Subic summer experience to a whole new level,” Subic Bay Metropolitan Authority (SBMA) Administrator Wilma Eisma said as she announced the three-day event on Tuesday.

“Subic’s popular waterfront area will be transformed into a giant entertainment park with beach-music and arts theme, and we’re very much excited because this has been one of the entertainment concepts for Subic that we really like to push,” she added.

The festival was previously staged at beach venues in Zambales, but the SBMA and festival organizer Travel Factor signed a memorandum of agreement last week to bring it to the Freeport.

Eisma said the SBMA, along with the Subic Bay Freeport Chamber of Commerce (SBFCC) and the Subic Bay Hotels, Attractions and Tourism Stakeholders Visitors Board (SBHATSVB), will sponsor the event.

Meanwhile, festival organizers have agreed with partner resorts in the area to put up a series of various themed pool parties, three days of art workshops and fitness activities by the shore, and two evening concerts featuring some of the country’s biggest rock, alternative and pop acts.

The featured artists will include Ron Poe, Quest, Ronthug, Ace Ramos, Borhuh, David Ardiente, DJ Highrise, Up Dharma Down, and Gab and John of Urbandub.

Eisma said the event will certainly push the already high number of visitors in the Subic Bay Freeport to record-breaking figures since the summer season is not over yet.

She also stressed that the SBMA will be implementing strict security measures to keep Summer Siren drug-free and safe for everybody.

“We don’t want drugs to proliferate in the event, just like what happened in another concert someplace,” Eisma added. She said that she has urged the organizers to cooperate and for the SBMA Law Enforcement Department to be vigilant.
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“Subic has previously been named by the Department of Tourism as the number one tourist destination in Central Luzon and we’re pushing for the Subic Freeport to retain this title. Summer Siren is really one ideal event that would push Subic’s tourism ranking even a notch higher,” Eisma added. (JRR/MPD-SBMA)

PHOTO

SBMA Administrator and CEO Wilma T. Eisma (right) signs a memorandum of agreement with Cedric James Valera, managing partner of TF Adventure Travel Inc., for the holding of the Summer Siren 2017 in the Subic Bay Freeport. The three-day beach festival will be held along Subic’s Waterfront Road entertainment strip. (AMD/MPD-SBMA)

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