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08 October 2008

Subic ATM-parts maker expands operation

While most exporters face growing difficulties due to the global effects of the financial crisis in the United States, a Japanese electronics manufacturer here is expanding its operations to cope with growing market demand.

Hitachi Terminals Mechatronics (Phils.), Corp. (HTMP), maker of automated teller machine parts and card readers and the third biggest exporter here last year, broke ground last week for a new warehousing facility at the Subic Techno Park (STEP), where most of the Japanese firms in Subic are located.

HTMP president Kiyotaka Adachi said that the new facility will allow the $12-million firm to compete in the global market despite the financial woes besetting economies worldwide.

"The building of the new warehouse is part of our business strategy to control cost and to improve our efficiency," Adachi said.

"It is a sign that HTMP is willing to compete strongly in the world market," he added during the groundbreaking ceremony last week.

The event was witnessed by Senior Deputy Administrator Ramon Agregado of the Subic Bay Metropolitan Authority (SBMA); Kazuya Hori, vice president of Hitachi Omron Terminal Solution, HTMP's mother company; Takashi Jinguji, managing director of Asia Hitachi Transport, and other Japanese business executives based at the (STEP).

The new warehouse, which will have a total floor area of 3, 564 square meters, will be used for receiving goods, stocking, controlling, and handling of materials for production. It will also be used for "picking" or the withdrawal of parts to be delivered either for production or for shipping.

"HTMP is competing hard to gain lead commission in quality cost worldwide.. Last year marked the highest sales for HTMP, but it took us a lot of effort and hard work," Adachi noted.

Meanwhile, SBMA's Agregado lauded the company's continued support to the SBMA's efforts to make the Subic Bay Freeport Zone a success.

"Let me note the progressive management and untiring workers of the HTMP who never stop improving their performance that led them to the top," he said in his message during the groundbreaking rites.

Agregado noted that HTMP was ranked third among the top exporters in Subic last year, with its total freight on board (FOB) export value of US$54.21 million.

The firm was also ranked eighth among the top importers, with a total of FOB import value of more than $24 million, and was the eighth biggest employer in the free port with a total of 703 employees.

He also praised the effort of HTMP to become one of the first companies in Subic to "go 'green' and become more environment-friendly."

Recently, HTMP joined the Green Philippines program launched by the European Union to promote the integration of sustainable development principles with fast paced industrialization, by using the so-called "Ecoprofit" approach.

The HTMP said that by applying Ecoprofit principles, which involved innovative, integrated and environment-friendly technologies, it was able to save millions of pesos in power and water consumption.
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Among the simple practices that HTMP adopted were the use of auto shut-off water faucets and low-wattage fluorescent bulbs, mandatory turning-off of lights and air-conditioning system during break time, and the promotion of a paperless, pencil-less office through the use of intranet computer networks. (SBMA Corporate Communications)

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