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21 January 2010

Century21 to sell Subic retirement homes

New Jersey-based Century21 Real Estate LLC, one of the world’s largest residential real estate trading organizations, has opened here to help promote Subic as a retirement haven particularly for Filipino-Americans.

Century21 Subic President Josephine Chua said the company will provide expertise and help clients narrow down their choices by sharing market trends and local real estate information.

“Buying or selling a home is one of the most important decisions you will make in life and that’s why it’s in your best interest to choose an experienced real estate agent,” Ms. Chua said, following the opening of the firm’s office near the Royal Subic Mall.

The firm operates in 64 countries, with more than 8,800 offices and 145,000 brokers and agents.

Ms. Chua said Century21 Subic will offer “personalized service.”

Ramon Agregado, Subic Bay Metropolitan Authority (SBMA) deputy administrator, said Century21 will help promote Subic free port as a retirement haven particularly for “Fil-Ams” and overseas Filipino workers wanting to go back home.

“Retiring Filipinos abroad wanting to stay in a safe and clean environment would have a better option in choosing Subic as their retirement home,” he said.

Century21 Subic will provide buyers a “Home Search System” and sellers “Customized Home Marketing.” The Century21 Home Search System promises “full service” and an “anxiety-free real estate experience.”

“The home search system offers proprietary marketing tools,” Ms. Chua said.

Services include an Internet marketing program, a global referral network, a quality service survey, property management, home inspection services, and local government assistance.

“This customized Home Search System answers all of the questions and concerns that buyers are challenged with when purchasing a house,” Ms. Chua said.

For those interested to sell their houses, the firm’s Customized Home Marketing System provides sellers with assistance in differentiating their homes from others for sale in a highly competitive marketplace.

The marketing system provides online marketing, a global referral network, information on specialty markets, property management, a home inspection service, and government assistance.

Century21 is aiming to increase its presence and market share in the US and elsewhere, with operations throughout Europe, Latin America, the Middle East and Asia, Ms. Chua said.

While more buyers now use the Internet to gain access to listings or available properties for sale, it is still a good idea to use an agent, Ms. Chua said.

She pointed out that an agent brings value to the entire home-buying process. “He or she is available to analyze data, answer questions, share professional expertise, and handle all the paperwork and legwork that is involved in the real estate transaction.” (Rey Garcia, BusinessWorld)

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