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27 June 2011

PLDT-Subictel employees plant fruit trees under CSR program

Despite the rainy weather and muddy mountain pathways, employees of the Philippine Long Distance Telephone Corp. – Subic Telephone Corp. (PLDT-Subictel) marched their way up Mount Sta. Rita here for their tree-planting activity last Saturday.

They were joined by employees of other subsidiaries and affiliates of the PLDT Group, such as Smart Telecommunications and Manila North Tollways Corporation.

The group planted about 50 fruit-bearing trees during the activity, said workers from the Ecology Center of the Subic Bay Metropolitan Authority (SBMA), who assisted in the project.

PLDT-Subictel president Dennis Magbatoc said that through this activity, PLDT-Subictel aimed to demonstrate their commitment in creating social and economic benefits in the Freeport, as well as contributing to greater environmental sustainability within the zone.

Magbatoc said that this was the first time for their company to undertake a tree-planting project here, although it was just one of their activities under their company’s corporate social responsibility (CSR) program.

“When I started managing PLDT-Subictel, it became one of my mandates for our firm to participate in CSR activities specific to Subic,” Magbatoc said.

He also noted that PLDT-Subictel has been always involved in community-based projects, including outreach programs in Aeta communities.

Magbatoc said that the firm also donated some items to Aetas last year, and plans to carry out another assistance project for the indigenous tribe by the third or fourth quarter of this year.

The SBMA has been encouraging business locators in the Subic Bay Freeport to participate in the agency’s reforestation program, which was launched in 1996.

Employees and officials of the agency’s 29 departments participate in at least two tree-planting projects each year, joined by students and members of various community organizations.

The SBMA Ecology Center also conducts seminars on reforestation and proper handling and care of seedlings to help raise the awareness of groups and residents in the Subic Bay area, as well as to motivate them to participate in environmental protection projects. (SBMA Corporate Communications)

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