Ironman to showcase Pinoys’ passion

The upcoming Century Tuna full Ironman Philippines will not only serve as the ultimate test in endurance racing but will also showcase the Filipino triathletes’ passion in the sport before the world through the finisher’s medal when it is held June 3 in Subic.

The sponsoring Century Tuna and organizing Sunrise Events, Inc. have collaborated to come up with a unique medal billed as the “Alab ng Puso” to be awarded to the elite international cast vying in the first-ever full triathlon in the country.

Created by noted designer Daniel de la Cruz, the memento will underscore the local triathletes passion in the sport with Subic also serving as one of the country’s top training grounds. It will depict the commitment of the intrepid 1,200 triathletes from around the world gearing up for the punishing 3.8km swim-180km bike-42km run event.

The first full Ironman, backed by title sponsor Century Tuna and presented by Alaska, Tourism Promotions Board and Department of Tourism, also serves as a fitting event for SEI’s 10th anniversary celebrations and a decade of Ironman staging in the country.


De la Cruz is known for his natural artistic skills and his expert use of diverse materials. In fact, he was the first Filipino designer to develop ceramic collections for the prestigious company Villeroy & Boch in Germany.

The official design of the “Alab ng Puso” medal actually remains under wraps but it will resemble the triangle part of the Philippine flat with the sun and three stars. Moreover, the lace to be used will be created by the dream weavers from Marawi City.

“As a brand at the forefront of promoting health and fitness, Century Tuna is very proud to be the lead sponsor of the first full distance Ironman in the country. The expected scale and scope of attention the event will generate in the country and the global triathlon community gives us a very big stage to shout out our message of living a healthy lifestyle through proper diet and exercise,” said Greg Banzon, vice president and general manager of Century Pacific Food, makers of Century Tuna.

Other backers of the event are venue hosts Subic Bay Metropolitan Authority and ACEA Subic Bay, bike leg racing partner NLEX Corp., official courier and logistics partner AAI Holdings, official footwear sponsor Hoka One One, official hydration partners Gatorade and Aquafina, official swim cap TYR, official energy gel Gu, official bike mechanics Storck; David’s Salon, Intercare and Prudential Guarantee (major sponsors), Hyper HD on Cignal, The Philippine Star, Trilife, Asiatri.com and Finisherpix (media partners), Alcoplus, Cetaphil, Crampfix, Devant, Ford, PLDT, Regent, Sanicare, and Timex (marketing sponsors), Active Network (registration partner), and ACEA, Best Western Plus, Court Meridian, The Lighthouse, Mansion Garden Hotel, The Villas, Subic Bay Peninsular, Subic Bay Yacht Club and Subic Holiday Villas (official hotels). (SNL)