18 May 2015

SBMA, 4As ink accord for 2016 Ad Summit in Subic

Ad Summit Pilipinas, the biggest advertising and marketing convention in the country, will be making a comeback in Subic Bay Freeport next year.

Subic Bay Metropolitan Authority (SBMA) Chairman Roberto Garcia and officials of the Association of Accredited Advertising Agencies of the Philippines (4As) signed a memorandum of agreement recently to hold the group’s next convention again at the Subic Bay Exhibition and Convention Center (SBECC).

Garcia signed the agreement with Ad Summit Chairman Alex Syfu, along with Hermie de Leon, Co-chairman for Ways and Means; Angel Guerrero, Co-chairman for Programs; Maddona Tarrayo, Co-chairman for Administration; Norman Agatep, Chairman for PR; and Vanne Tomada, Ad Summit chief of staff.

Thanking the 4As officials for “bestowing honor to the Subic Freeport” by choosing it as the congress venue for the second time, Garcia said that the return of Ad Summit proves just how Subic has cemented its reputation as a world-class MICE venue.

“I said in 2014 that that would be the first of many Ad Summits to be held in Subic—and this proves me right,” Garcia said.

“The fact is, we would be more than willing to host the Ad Summit each time you want to come back and have it here,” he added.

Subic hosted the successful staging of the first Ad Summit here in May 2014, with more than 2,000 advertising and marketing practitioners arriving to attend the four-day convention.

With the theme “Age of Enlightenment,” the 2014 event tackled ways on how advertising and marketing professional could play a more valuable role in the society.

Officials of 4As said the Ad Summit was borne out of the group’s desire to be the prime mover in the advertising industry and to make the ad industry a prime contributor to national development.

As a venue for learning, the Ad Summit 2014 also drew “rock star” speakers who are icons in the advertising world, and who shared insights on the global creative scene.

Garcia said that the second staging of the Ad Summit in Subic promises to be more exciting to the participants, as the SBMA and the Subic business community had been developing more facilities and attractions for visitors and tourists. (HEE/MPD-SBMA)

SBMA Chairman Roberto V. Garcia (center) and Ad Summit Overall Chairman Alex Syfu (3rd from left) sign a memorandum of agreement for the hosting of the Ad Summit Pilipinas 2016 at the Subic Bay Exhibition and Convention Center. Witnessing the signing are (left to right): Hermie de Leon, Co-chair for Ways and Means; Angel Guerrero, Co-chair for Programs; Maddona Tarrayo, Co-chair for Administration; Norman Agatep, Chairman for PR; and Vanne Tomada, Chief of Staff. (AMD/MPD-SBMA)