29 April 2014

Industries assemble for Ad Summit Pilipinas 2014

Various industries have joined forces to advance the practice of advertising in the country by affirming their support for Ad Summit Pilipinas 2014 on May 7-10, the much-awaited ad and marketing event that is expected to rock the local scene this year.

Aptly themed “Age of Enlightenment,” the summit, which is scheduled from May 7 to 10 at the Subic Bay Exhibition and Convention Center, is expected to draw over 2,000 local and international advertising and marketing practitioners, who are set to gain insights on the ever changing landscape of the local and global creative scene.

From the telecommunications industry, PLDT Home, provider of trusted digital services in the country, sealed a partnership with Summit organizer—the Association of Accredited Advertising Agencies of the Philippines (4As Philippines)—to be a major presenter of the event and to supply a powerful fiber broadband that will connect devices for seamless, simultaneous streaming during the convention.

Another major presenter, Smart Communications, Inc., will make mobile connectivity viable at the conference grounds.

“These new partnerships are perfect indications that there is a growing interest and support for our groundbreaking learning event. We are ecstatic to bring positive changes for the industry,” said Ad Summit chair Matec Villanueva.

Media organizations also forged deals with 4As Philippines after signing a memorandum of agreement as major sponsors. These include the Manila Broadcasting Company; ABS-CBN Corporation; Radio Mindanao Network (RMN: Radyo Mo Nationwide); The Philippine Star, and TV5. Official partners are 11FTC Enterprises, and Pioneer Insurance.

The Ad Summit also secured solid support from the advertising industry’s leading organizations, following a series of road shows it conducted. These organizations include the Advertising Suppliers Association of the Philippines (ASAP), Kapisanan ng Brodkaster ng mga Pilipinas (KBP), Philippine Association of National Advertisers (PANA), Internet & Mobile Marketing Association of the Philippines (IMMAP), United Print Media Group, Inc. (UPMG), to the Outdoor Advertising Association of the Philippines (OAAP).

First day speakers include Louie Morales, chairman of Image Dimension Advertising CID Communications Inc.; Chot Reyes, head coach of GILAS Pilipinas and Coachcom.inc; Marcus Rebeschini, CCO of Y&R Asia Pacific; Sandipan Roy, Regional Strategy Director of ISOBAR Asia Pacific; TV host/celebrity entrepreneur Boy Abunda; and Dick Van Motman, Chairman and Chief Executive Officer of Dentsu Aegis Network/Southeast Asia.

Second day speakers are Merlee Jayme, chairmom and CCO of DM9 JaymeSyfu; Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific; Tom Doctoroff, APAC CEO of JWT Asia Pacific; Simon Kemp, Managing Director of We Are Social; and Ariel Fermin, executive vice president and head of Home Business PLDT.

Speaking on the last day are Charles Cadell, regional president of McCann Worldgroup Asia Pacific and one of the pioneers of the industry in the country, Emily Abrera, Chairperson of Board of Trustees Cultural Center of the Philippines. (Manila Bulletin)