08 May 2014

Ad Summit Pilipinas gets underway in Subic Freeport

Ad Summit Pilipinas, the advertising industry’s biggest event in the country this year, officially kicked off here on Wednesday with a trade exhibit at Central Luzon’s grandest event venue, the Subic Bay Exhibition and Convention Center.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Roberto V. Garcia, Ad Summit chairman Matec Villanueva, and Association of Accredited Advertising Agencies-Philippines (4As-P) chairman Alex Syfu led the ribbon-cutting ceremony for the trade exhibit.

Garcia welcomed Ad Summit guests and participants during the opening program, and said that the SBMA team worked very hard to ensure the success of the event.

Villanueva, on the other hand, complimented the SBMA and added that choosing Subic as the venue for the first Ad Summit was only fitting for the advertising industry. “We have chosen the most beautiful free port in the Philippines as the location for an event by the most beautiful industry in the country,” she said.

Villanueva also said that the Ad Summit is the culmination of their months-long preparation and that they are very happy that it is finally happening.

“We assure you that the Ad Summit won’t be a typical four-day event. We will all work together to empower each and every advertising and marketing professional to play a more valuable role in the society today,” she added.

Ad Summit Pilipinas, which is scheduled to begin plenary sessions on May 8, is expected to draw over 2,000 advertising and marketing practitioners who are set to gain insights on the ever-changing landscape of the local and global creative scene.

The Summit will also hold the Kidlat Awards on May 10 to recognize the best creative advertising work during the past year. (FMD/MPD-SBMA)

SBMA Chairman Roberto V. Garcia welcomes delegates to the Ad Summit Pilipinas by turning over a symbolic key to the Subic Bay Freeport Zone to Ad Summit chairperson Matec Villanueva. The four-day convention is touted to be the biggest event this year in the country’s advertising industry.