Subic Bay Reclaims Status as Premier Cruise Destination with Arrival of MS Crystal Symphony

Subic Bay officially signaled its return to the global cruise map as the MS Crystal Symphony docked early morning on March 14, bringing 550 international tourists to the freeport.

The arrival marks the first cruise visit of the year, effectively reviving Subic’s position as a major maritime stop in Southeast Asia.

Upon arrival, passengers were greeted with a traditional cultural welcome before departing on a fleet of tour buses for excursions across Subic’s shopping hubs and attractions, with two additional buses bound for Clark Freeport in Pampanga.

SBMA Chairman and Administrator Eduardo Jose Aliño highlighted the agency’s ambitious vision for the industry.

“Subic is positioning itself to become a premier cruise turnaround hub in Southeast Asia,” Aliño stated, noting that a P10.2-billion dedicated cruise ship terminal is currently in the planning stages.

The MS Crystal Symphony’s visit is a highlight of its 58-day voyage from Mombasa, Kenya, to Tokyo, Japan. Before arriving in Subic, the vessel made stops in Puerto Princesa, Coron, Boracay, and Manila.

This visit marks the start of a busy season for the freeport. Upcoming arrivals include: 

March 26: MS Adora Mediterranea (3,592 passengers)

March 30: MS Amadea (916 passengers)

April 6 & 16: MV Piano Land (2,722 passengers and crew)

Oct 25: Costa Serena, a frequent visitor to the bay.

Since the launch of cruise tourism in 2018, the SBMA has hosted 37 liners and nearly 50,000 passengers, generating approximately P173 million in tourism receipts for Central Luzon before the 2020 pandemic pause. (SNL)

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SBMA chief graces opening of ₱36.7M Starbucks Coffee Shop in Subic

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño led the opening of the first two-storey Starbucks Coffee Shop with drive-thru facility here on March 6, 2026.

According to Aliño, the opening of the two-storey Starbucks Coffee Shop indicates Subic Bay Freeport’s status as a popular tourist destination, anticipating a year-round influx of customers.

The Starbucks Coffee Shop invested ₱36.75Million in a 1,700-square-meter area at the portion of Lot 75-A, Rizal Highway, Central Business District, Subic Bay Freeport Zone.

The inauguration was attended by Engr. and Mrs. Rhammeth Paras, Arch. and Mrs. Adonis Co, Mr. and Mrs. Timothy Tang, and Engr. Aries Tanglao, owners of Pandabest Realty and Trading, Inc. 

The two-storey Starbucks locations usually offer enhanced, often scenic, spaces with increased seating, frequently housed in restored, architecturally unique, or heritage buildings.

Notable examples include the heritage shophouse in Singapore's Chinatown, the sprawling Reserve Hiraya in Tagaytay, and a colonial-style bungalow in Rochester.

“Now we have one here, with the building designed to be ‘work and study-friendly,’ providing more intimate, quiet spaces on the upper level compared to the busy ground floor,” Aliño said.

The SBMA Board of Directors, SBMA officials, and officials from the Rustan Coffee Corporation and Pandabest Realty and Trading were present during the inauguration ceremony. (MPD-SBMA)

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SBMA, Leechiu Property Consultants strengthen partnership to advance investments in SBF

Subic Bay Metropolitan Authority (SBMA) officials met with executives of Leechiu Property Consultants (LPC) to explore collaborative initiatives to accelerate tourism growth and investment promotion here.

Led by SBMA Business and Investment Group’s Senior Deputy Administrator (SDA) Renato Lee III, discussions focused on expanding high-impact tourism segments including cruise ship tourism, wreck diving, forest trails, and Meetings, Incentives, Conferences, and Exhibitions (MICE) activities.

David Lee-Chiu, CEO of Leechiu Property Consultants highlighted Subic Bay’s deep-water port and strategic location as key advantages in positioning the Freeport as a competitive cruise ship destination in Luzon. 

Lee-Chiu also noted that increased cruise calls would drive growth across hospitality, retail, transport, and local enterprises.

Meanwhile, SBMA Chairman and Administrator Eduardo Jose L. Alino also mentioned “wreck diving” as a strong niche market, with Subic Bay’s historic shipwrecks that continue to attract both domestic and international divers. 

Also discussed was the development and promotion of forest trails and eco-tourism experiences, recognizing Subic Bay Freeport’s protected forest areas as prime assets for sustainable tourism, nature-based recreation, and eco-adventure activities.

Both parties underscored the need to enhance MICE capabilities through investments in convention facilities, hotels, and integrated developments to capture corporate and international events. (MPD-SBMA)

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Nike opens biggest Southeast Asian outlet in Subic Freeport

Subic Bay Freeport has marked another major retail milestone with the opening of Nike’s biggest outlet in Southeast Asia.

Maguire Group Holdings Inc., through its Philippine retail partner Unite Stores, officially opened the Nike Unite Subic Outlet Center at the Marshalling Yard along Argonaut Highway, Subic Bay Freeport Zone on January 15, 2026. 

The opening was led by Unite Stores Chairman Christian Monteron, together with Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño.

The launch further strengthens Subic Bay Freeport’s position as a premier shopping and investment destination, drawing both local and international brands while boosting tourism, employment, and economic activity in the zone. (thevoicenewsweekly)

Photo c/o Fun-tastic Subic Bay Facebook page

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DOT certifies 2 Subic Freeport hotels for passing Halal standard

The Department of Tourism-Region 3 (DOT3) has awarded two hotels here for passing the standard of a Halal-friendly hotel. 

DOT3 Regional Director Richard Daenos, together with SBMA Tourism Manager Mary Jamelle Camba, handed the certificates of recognition to representatives of The Aurora Subic Hotel and The Mansion Garden Hotel during the Subic Bay Metropolitan Authority (SBMA) flag-raising ceremony at the administration building on December 22, 2025.

Aurora General Manager Rhett M. Villaruz and Mansion Garden Hotel Operations Manager Sheanelle F. Calayag received the certificates for their compliance with the requirements of DOT Memorandum Circular 2024-003, which provides the Amended Guidelines for Recognizing Muslim-Friendly Accommodation Establishments (MFAEs). 

A Muslim-friendly accommodation offers prayer facilities (Qibla direction, mats, and prayer rooms), Halal food options (certified kitchens/ meals), and amenities such as water-friendly toilets and culturally sensitive staff training from official certifying bodies, including CrescentRating and local tourism departments.

Camba cited that the award is a testament to the capabilities of hotel establishments here in handling the various needs of tourists from different religious affiliations, adding that Freeport is a viable tourist destination for clientele from diverse cultures and beliefs.

She added that certain key features required by the DOT in Muslim-friendly establishments include dedicated prayer rooms, Qibla direction markers in rooms, prayer mats (Sejjadah), Quran available, Islamic TV channels, Halal-certified kitchens with separate utensils, and Halal minibar options, or menus clearly marking Halal dishes. 

She also mentioned that Megaworld Hotels & Resorts was also certified under this guideline.

Other features include water-friendly toilets (bidet sprays/ water source for ablution/ Wudu), and staff trained in Muslim customs, availability of nearby mosque information, and culturally sensitive service. (MPD-SBMA)

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“Subic has great potential for int’l films” – Dir. Alabado, DOT IV-B

The country’s premier Freeport was affirmed “almost Hollywood-ready” during the 1st Sustainable Tourism Appreciation and Recognition (STAR) Awards night last September 11, 2025.

Department of Tourism Director Roberto Alabado III of the Office of Film and Sports Tourism and concurrent Region IV-B Director said that film production is not just about the beauty of the location. It also entails amenities and facilities that go with it.

 

“Subic has almost everything that is needed by a film production. Region 3 has a very big potential for Hollywood films, K-pop and soon Bollywood, which is a much bigger industry,” Alabado said during his inspirational speech.

 

He added that his office recently facilitated the filming of an A-list movie showcasing the sights and sounds, culture and destinations of the Philippines, which will have its premiere in Hollywood next year.

 

He emphasized that the film has the power to entice people to travel and see the film location in reality.

 

Meanwhile, eight tourism stakeholders in Central Luzon were recognized for their sustainable practices that are geared toward a greener future.

 

“The honorees we celebrate tonight have embraced the challenge of balancing development with responsibility, and progress with preservation. They are the trailblazers who remind us that sustainability is truly pragmatic, where decisions made on the ground, partnerships built with care, and actions that ripple across generations,” said Dr. Richard Daenos, Department of Tourism-Region 3 Director.

 

SBMA Tourism Department manager Mary Jamelle Camba shared that the 1st Sustainable Tourism Appreciation and Recognition (STAR) awards was created to celebrate and honor outstanding tourism establishments, organizations, and destinations in Central Luzon that are leading the way in sustainability.

 

Sustainable Sanctuary award celebrates recreation, health and wellness facilities that integrate eco-friendly operations, resource management and mindful guest experiences, and was awarded to ACEA Subic Beach Resort.

 

Salt of Sustainability award honors food and beverage establishments that elevate dining through sustainable practices by sourcing local, organic and ethically produced ingredients. These culinary leaders remind us that what we eat not only nourishes our bodies, but also sustain our farmers, our communities and our planet. The award was given to The Nest by the Sea of Subic Bay Freeport Zone.

 

Bridges of Change award recognizes tourism establishments whose corporate social responsibility programs create lasting positive impacts for local communities. These change-makers prove that empowering people build stronger, more resilient and more meaningful tourism for all. The award was given to The Lighthouse Marina Resort of Subic Bay Freeport Zone.

 

Resilient Destination award honors destinations and establishments that lead the way in climate resilience, disaster preparedness and risk reduction. These proactive leaders ensure the safety of visitors and communities, protect natural and cultural treasures, and keep tourism thriving despite challenges. The award was given to Municipal Tourism Office-LGU Guimba, Nueva Ecija.

 

Path to Purpose award honors tourism establishments that have overcome challenges, embraced innovations, and made remarkable progress in adopting responsible practices. Their stories remind us that the world of sustainability is not always easy, but it is always worthwhile. And it paves the way for others to follow. The award was given to Emerald Manor Hotel of Subic Bay Freeport Zone.

 

Green Stay Excellence award honors hotels, resorts, and lodging facilities that showcase outstanding commitment to environmental sustainability. These leaders have integrated green practices into their operations, proving that comfort and care for the environment can go hand in hand. The award was given to Mimosa Cityscapes, Inc. of Clark Freeport Zone.

 

Community-based Tourism Legacy award honors establishments that engage and empower local communities through inclusive and sustainable tourism initiatives. These trailblazers uplift their host communities while delivering meaningful visitor experiences, ensuring tourism benefits both people and places. The award was given to Balangay Apuy Community Tourguides of Malolos, Bulacan.

 

Green Tourism Champion award, the pinnacle recognition of the STAR awards, honors a tourism establishment that demonstrates exceptional leadership, innovation and unwavering commitment to sustainable tourism practices. These champions not only integrate sustainability into their operations, they also influence entire communities and industries to embrace a greener, more responsible future. The award was given to Pulong Kabyawan Agricultural Farm of Pulilan, Bulacan.

 

“From protecting natural sanctuaries, celebrating culture, and empowering communities, to driving innovation, resilience and excellence in tourism services, these categories honor the full spectrum of what it means to be a sustainable tourism champion,” Camba said. (MPD-SBMA) 

 

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3rd Central Luzon Sustainable Tourism Summit in Subic Bay Freeport concluded

This premier Freeport recently concluded the 3rd Central Luzon Sustainable Tourism Summit at the Subic Bay Exhibition and Convention Center (SBECC) last September 12, 2025.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño lauded organizers and participants for the resounding success of the three-day event, which ran from September 10 to 12, 2025.

 

Themed “Building Green Legacies: Sustaining Nature, Celebrating Culture, and Empowering Industry,” the summit was well-attended by business leaders and communities who plan to shape the Freeport and the rest of Central Luzon into a greener, more inclusive future.

 

Aliño gave his presentation on “Sustainable Subic: Tracking the Race to Zero,” which discussed the plight of Subic Bay Freeport’s bid to become the first carbon-neutral economic zone in the country.

 

He said that the agency’s first move was to map out the SBMA’s pathway to carbon neutrality, which entailed turning over of solar-assisted electric vehicle charging stations for the e-buses, and regular community-based projects and activities such as coastal cleanups and collecting recyclables.

 

“We aim to make sustainable Subic stakeholder engagements, initiatives, and activities like these a way of life here in Subic Bay,” he added.

 

During the summit, distinguished guests namely, Senator Joseph Victor Ejercito, Department of Tourism (DOT) Secretary Maria Esperanza Frasco, DOT Director for Office of Film and Sports Tourism and concurrent OIC Region IV-B Director Roberto P. Alabado III, DOT Region III Director Richard G. Daenos, Department of Environment and Natural Resources (DENR) Region III Executive Director Engr. Ralph C. Pablo, all expressed their full support for the summit.

 

The three-day activity included a trade expo of local products, various ecotours of “green” destinations, and lectures on “Heritage Conservation: Living Traditions in the Modern World” by UP Cebu’s Dr. Laya B. Gonzales, and “From Relics to Relevance: Museum as Custodians of Archeology, History, and Heritage for Sustainable Development” by National Museum of the Philippines Dr. Michael P. Canilao.

 Also, a lecture on “Green Infrastructure: Designing Cities that Breathe” was given by Philippine Green Building Initiative Arch. Michaela Rosette M. Santos-Tayag, followed by “From Plate to Planet: Food waste, Recycling and the Power of Segregation” by Zed Avecilla of the Philippine Alliance for Recycling and Materials Sustainability (PARMS), Rina Papio and Nikki Sevilla of the Philippine Alliance for Sustainable Solutions (PASS).

 

The summit wrapped up with more lectures from Philippine Institute for Development Studies Dr. John Paulo Rivera on “Youth in Sustainability: Shaping tomorrow’s Green Leaders” and “Sustainable Tourism: Protecting Underwater Cultural Wonders while Welcoming the World” by National Museum of the Philippines Curator Bobby Orillaneda.

 

The entire event was highlighted by the Sustainable Tourism Appreciation and Recognition (STAR) Awards to honor champions of sustainability in the tourism industry. (MPD-SBMA)

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Subic Bay Freeport exceeds 400,000-mark in Holy Week tourist arrivals

The Subic Bay Metropolitan Authority (SBMA) reported a record high of 408,800 tourist arrivals during the Holy Week Celebration in this premier Freeport.

 

The SBMA Tourism Department gladly shared that this figure exceeded last year’s 367,228 visitors by 54,384, roughly an increase of 14.8 percent.

 

SBMA Chairman and Administrator Eduardo Jose L. Aliño said that the data has significantly contributed to the hotel occupancy rate, which has remained at 99 percent.

 

San Roque Chapel, one of the oldest chapels in the country, has become a favorite crowd-drawer for devout Catholics who visit frequently during the Holy Week, as it drew an estimated crowd of 10,350.

 

“San Roque Chapel has been a quiet refuge for devout Catholics who spend their vacations here. We are glad that Catholic traditions such as processions, the pabasa, and Salubong are religiously conducted there,” Aliño mused.

 

The recorded numbers in tourist arrivals surpassed last year’s number of Catholic devotees who flocked to the chapel during Holy Week by 5,538, with 2024’s number recorded at 4,812.

 

SBMA Tourism Department manager Mary Jamelle Camba said that the presence of the Food Fest this year contributed largely to the surge of visitors at the Boardwalk area.

 

“The Food Fest offered better activities, food options, and entertainment. These changes in crowd count may suggest that visitors had different preferences for their activities during the week,” Camba shared.

 

Data from all Information Centers revealed a decrease in the "total number of inquiries and estimated total number of crowd". Results yielded from these reports may have been positively affected by the effectiveness of either digital access to information or improved area navigation, since only 97 inquiries this year were recorded compared to last year’s 108 inquiries.

 

Vehicular accidents also decreased, with only three incidents this year compared to last year’s four.  Meanwhile, ambulance runs increased by five due to the high heat index. (MPD-SBMA)

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Subic Freeport tows honors at Central Luzon TRES Awards

This premier Freeport was able to rack up major awards at the Department of Tourism’s (DOT) Central Luzon Tourism Recognition for Enterprises and Stakeholders (TRES) Awards 2024 held at the Quest Plus Conference Center, Clark Freeport Zone, on February 26, 2025.

“Winning four prestigious awards is a testament that the agency's collaborative efforts with tourism stakeholders, as well as the tourists themselves, are paying off,” quips Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño.

 

Proof of these collaborative efforts is when the Subic Bay Freeport Zone (SBFZ) emerged victorious in one of the major awards, the “Most Outstanding Community-Based Tourism Program (Central Luzon Sustainable Tourism Summit 2024).” 

 

The SBFZ also bagged 1st Runner-Up awards in the “Most Outstanding Tourism Month Celebration,” the “Most Creative Printed Marketing Collateral (Ecotourism Brochure)”, and the “Top Tourist Destination in the Province/ Freeport Zone category.”

 

During the awarding ceremony, DOT Region 3 Regional Director Dr. Richard Daenos handed the award to SBMA Chief of Staff Atty. Von Rodriguez and Tourism Department Manager Mary Jamelle Camba, who represented the agency on behalf of Chairman Aliño.

 

The chairman cited that the agency aims to boost the tourism industry in this region, adding that it is currently working on several infrastructure projects and facilities that hope to entice more tourists to visit the Freeport. 

 

In 2024, during its Tourism Summit, held as part of the Tourism Month celebration, the SBMA launched the Race to Carbon Neutrality. This project aims to reduce carbon emissions in the SBFZ by 30 percent by 2030 and eventually to net zero by 2040. This will boost the SBFZ’s competitiveness through resource efficiency, improve its brand image by positioning Subic Freeport in the global market, and attract more green foreign direct investments.

 

“This will also bring the SBMA at the forefront of introducing carbon-neutral development strategies into economic, industrial, and trade policies of our country,” he added.

Director Daenos stated that the recognition is a great way to give back to DOT3’s stakeholders.

 

He said, “DOT3 doesn’t undermine the efforts of our industry partners; quite the opposite. Through this award-giving event, we shine a spotlight on their outstanding contributions to the tourism sector over the past year.”

DOT3’s Tourism Development Division and Tourism Regulations Division took on the rigorous task of narrowing down the list of this year’s TRES Awards.

 

“The TRES Awards is aimed at inspiring and challenging its stakeholders to remain committed, driven, and empowered to enhance and elevate the overall tourism experience in the region through their significant contributions,” Daenos said. 

 

Aside from the SBFZ, two of its stakeholders also received accolades. Acea Subic Beach Resort and Ayala Malls Harbor Point bagged awards for showing that stakeholders can greatly boost the tourism sector of this premier Freeport.

 

Acea Subic Beach Resort received the grand award for the Most Gender-Sensitive Accommodation Facility,” winner in the "Tourism Quality Citation: MICE Event Venue (Outdoor),” and second runner-up for the “Green Champion.” The resort is also the “Filipino Brand of Service Excellence (FBSE) Advocate awardee.”

Meanwhile, Ayala Malls Harbor Point was awarded the Mabuhay Citation: Public Toilet for having the cleanest and PWD-friendly toilets in Central Luzon. The mall management cited that maintenance, training of employees, cleanliness and odor, amenities inside the restroom, air circulation, and ventilation system have been factors in achieving this award. (MPD-SBMA) 

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Luxury cruise ship MV Silver Dawn makes maiden call at Subic Bay

The MV Silver Dawn, a luxury cruise ship by Silversea Cruises, made its maiden call at this premier Freeport yesterday (December 31) carrying around 1,000 passenger tourists.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño shared that the Silversea Cruises is part of the prestigious Royal Caribbean Group, and is an ultra-luxury and expedition travel brand based in Monaco.

“This is the maiden visit of the MV Silver Dawn to the Port of Subic. We can expect that 596 passengers, as well as 411 crew members of the ship, will spend their New Year’s Eve here,” he said, hoping that the people of Subic Bay Freeport will welcome them during their stay here.

SBMA Port Operations Senior Deputy Administrator Ronnie Yambao said, “As the Chairperson of the SBMA Cruise Ship Industry Committee, we are eyeing to breach the pre-pandemic level of cruise ship arrivals in Subic Bay to reach 20 in 2025.”

He added that the MV Blue Dream Star, among many other cruise ships that have confirmed its arrival in 2025, will be here on April 11, May 3 and July 8 and bring 1,053 passengers on board.  

“Next is the Viva Vie Odyssey on September 23. The ship will bring in 924 passengers at double occupancy, along with 370 crew members,” he added.

Meanwhile, Tourism Secretary Christina Garcia Frasco recently expressed her confidence in the cruise tourism industry of the Subic Bay Freeport zone.

During a meeting with the SBMA and other officials from Zambales at the Subic Bay Yacht Club, Frasco said that Subic Bay’s cruise tourism can be expanded to include homeporting and creating dedicated cruise port initiatives.

Frasco was in Subic Bay Freeport as part of the Philippine Experience Program (PEP) Central Luzon leg.

She added that Zambales can develop their billeting facilities via the Mabuhay accommodations and homestays, integrating Tourist-Oriented Police enforcers for the Community Order and Protection (TOPCOP) program with barangay tanods in Olongapo City to ensure tourist safety, and promote dive tourism. (MPD-SBMA) 

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SBMA enjoins SBF investors to Yuletide contests

The Subic Bay Metropolitan Authority (SBMA) is enjoining companies and stakeholders inside this premier Freeport to participate in the competitions this Christmas season. 

SBMA Chairman and Administrator Eduardo Jose L. Aliño announced that the first contest called “Paskong Pinoy Parol Making Contest” is open to all Subic Bay stakeholders and locators, an idea he came up with during a meeting with the Hospitality Alliance of Subic Bay, a local tourism organization here, during a meeting last month. 

“As a sign of unity amongst our stakeholders, can we have a single motif this year? I want it to be Paskong Pinoy to commemorate our Filipino heritage. I want you all to decorate your establishments with the traditional red, white and green colors of Christmas,” he instructed. 

The chairman said that the Paskong Pinoy Parol Making Contest aims to enliven the Christmas spirit here with a unified front, adding that the parol-making contest also provides employees of locators here with a platform to show their creativity. 

“Bellenisimo in Tarlac has been a great example of a community coming together and showing the Christmas spirit in their home town, and I want to do the same here in Subic where 162,891 freeport workers consider this place as their second home,” he added.

The Paskong Pinoy Parol Making Contest is open to all Subic Bay Freeport stakeholders, individual or group of ten. The Christmas lantern must embody the spirit of Filipino Christmas traditions. 

The size of the Christmas lantern should be ten feet by ten feet, with materials that conform to the agency’s thrust of sustainable tourism, by incorporating at least 70 to 80 percent recycled or biodegradable materials. 

The parol should have proper illumination, preferably LED lights, solar-powered lights, or other low-energy consuming lighting, and must avoid combustible materials or electrical systems.

For more details, visit tinyurl.com/SBParolMakingContest2024. (MPD-SBMA)

 

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Subic tourism stakeholders bare collaborative plans for ber months

The resident tourism stakeholders here presented various activities that will add boost to the tourist arrivals inside this premier Freeport for the rest of the ber months. 

The presentation of activities was made during the Talakayan sa Freeport media forum held at the Weltz Bar of the Terrace Hotel on Monday by Hospitality Alliance of Subic (HAS) President of Corporate Affairs Pamela Khonghun, who bared their plans for October, November and December here. 

“This coming October, we are promoting the Subic Bay Hauntfest 2.0, since the first one was launched last year. To recap, we held the hauntfest at the Rotonda Food Park of the Moonbay Marina with our members having their stalls and presentations,” she said.

The event was held on October 31, 2023, which included a Trick or Treat, Magic Show, Halloween Costume Competition, and a Block Party. Khonghun mentioned Luke Mijares, DJ Arhiz Picache, Sweet Patatas, Ultimasia, and 8oz as their featured performers during the Block Party.

Last year’s celebration also held the Halloween Skele-bration wherein tourists participated in the costume contest at the Harbor Point Ayala Mall. She said that tourists were able to Trick or Treat at various hotels inside the Subic Bay Freeport Zone.

“This year, we are planning to hold the Subic Bay Hauntfest 2.0 at the Boardwalk Area. There will be many activities, with most of last year’s activities to be held again this year. It will be as grandiose as last year’s celebration,” she said.

Khonghun also disclosed the newest project in collaboration with the Subic Bay Metropolitan Authority (SBMA), which is Paskuhan sa Boardwalk that will feature the “12 Days of Christmas” Food Fair, a Parol Making Competition, and a Caroling Competition. 

The HAS will collaborate with other tourism stakeholders here and create uniform Christmas lanterns to will be displayed, lighted up and featured at the Boardwalk Area and make the area lively during the Yuletide season. The group aims to boost the number of visitors in the area where most hotels are situated within a stone’s throw. 

Khonghun said that the alliance is opening its doors to local media practitioners to further promote their endeavors. 

She also expressed her gratitude to SBMA Chairman and Administrator Eduardo Jose L. Aliño for continuously collaborating and supporting the endeavors of the HAS in promoting this premier Freeport as a tourist destination. (MPD-SBMA)

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11 cruise ships to drop anchor at Subic Freeport after 3-year hiatus

The tourism industry is now on its feet as a cruise ship from Xiamen, China made its maiden voyage to the Subic Bay Freeport with a thousand passengers.

The Blue Dream Star is the first luxury vessel of the eleven scheduled voyages to drop anchor at the Freeport from October 12 to November 21, 2023.

The said cruise line is the first to offer outbound cruises from China since the onset of the pandemic.

The arrival of this cruise ship was made possible through the determination and keen efforts of SBMA Chairman and Administrator Jonathan Tan, whose thrust is to boost the tourism industry in the Freeport. 

Yesterday, Malacañang issued Executive Order Nos. 271 and 72 regarding the admission and stay of foreign nationals in the Subic Bay Freeport Zone as Temporary Visitors, who can stay for a maximum period of 14 days.

Ten more cruise ships are expected to arrive at Subic Bay bringing approximately 20 thousand tourists to the Freeport. (MPD-SBMA)

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