Subic Bay Reclaims Status as Premier Cruise Destination with Arrival of MS Crystal Symphony

Subic Bay officially signaled its return to the global cruise map as the MS Crystal Symphony docked early morning on March 14, bringing 550 international tourists to the freeport.

The arrival marks the first cruise visit of the year, effectively reviving Subic’s position as a major maritime stop in Southeast Asia.

Upon arrival, passengers were greeted with a traditional cultural welcome before departing on a fleet of tour buses for excursions across Subic’s shopping hubs and attractions, with two additional buses bound for Clark Freeport in Pampanga.

SBMA Chairman and Administrator Eduardo Jose Aliño highlighted the agency’s ambitious vision for the industry.

“Subic is positioning itself to become a premier cruise turnaround hub in Southeast Asia,” Aliño stated, noting that a P10.2-billion dedicated cruise ship terminal is currently in the planning stages.

The MS Crystal Symphony’s visit is a highlight of its 58-day voyage from Mombasa, Kenya, to Tokyo, Japan. Before arriving in Subic, the vessel made stops in Puerto Princesa, Coron, Boracay, and Manila.

This visit marks the start of a busy season for the freeport. Upcoming arrivals include: 

March 26: MS Adora Mediterranea (3,592 passengers)

March 30: MS Amadea (916 passengers)

April 6 & 16: MV Piano Land (2,722 passengers and crew)

Oct 25: Costa Serena, a frequent visitor to the bay.

Since the launch of cruise tourism in 2018, the SBMA has hosted 37 liners and nearly 50,000 passengers, generating approximately P173 million in tourism receipts for Central Luzon before the 2020 pandemic pause. (SNL)

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Greek business community eyes investments in Subic Freeport

Greek companies under the Hellenic-ASEAN Business Council (HABC) are considering investing in this premier Freeport after expressing positive feedback during their visit here on November 7, 2025.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño welcomed the HABC delegation led by its Chairman Nick Stasinopoulos and Athens Ambassador to the Philippines Giovanni E. Palec upon arrival at the agency’s administration building. 

SBMA Board Director Atty. Ruel John Kabigting, Business and Investment Group (BIG) Senior Deputy Administrator (SDA), Renato Lee III, Business and Investment Department (BID) for Logistics account officer Joemando De Vera assisted Aliño in welcoming the foreign dignitaries during their visit.

According to HABC Chairman Stasinopoulos, the visit strengthens economic trade and cultural ties with the Philippines and Southeast Asian countries. 

“Our purpose here is to strengthen the Greek presence and to create more awareness of the potential in investments, specifically now in Subic, and how we can bring stakeholders together and facilitate joint ventures and interesting projects that could be a win-win situation for the community and the Philippine government,” he added.

Stasinopoulos hosted the first Philippine Business Roundtable in September 2025, which encouraged Greek companies to invest and do business in the Philippines.

At a presentation held at the SBMA Corporate Boardroom, the HABC delegates showed interest in shipbuilding and the cruise ship industry, which have been major staple activities in the Subic Bay Freeport Zone. 

The CREATE MORE Act, which aims to attract more foreign investments, was also discussed during the briefing, where Aliño said that the agency offers benefits such as a 20% corporate income tax rate (from 25%) for registered business enterprises, a 100% deduction on electricity expenses, and additional deductions for trade fairs and tourism investments.

Meanwhile, Lee said that local purchases made by the investors are VAT zero-rated, and importations are VAT-exempt for export-oriented enterprises. He added that tax and duty exemptions are provided for donations to public schools and government-owned or controlled corporations (GOCCs).

The HABC is a non-profit organization dedicated to fostering bilateral trade, investment, and socio-cultural collaboration between Greece and the ten member-nations of the Association of Southeast Asian Nations (ASEAN). It serves as a strategic platform that connects key stakeholders, including government officials, business leaders, and industry experts, to explore new avenues of cooperation. (MPD-SBMA) 

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Turnaround operations for MV Costa Serena commences in Subic Bay Freeport

This premier Freeport has stepped up its services as it marked a significant milestone in the cruise ship industry, becoming the turnaround hub for the MV Costa Serena cruise ship on September 26, 2025.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño shared that the processing of passengers for the cruise turnaround was conducted at the Subic Bay Exhibition and Convention Center (SBECC).

245 passengers from the Port of Busan, South Korea, disembarked the MV Costa Serena while some 2,700 passengers boarded the cruise ship for a six-day tour to other Asian countries.

The ship departed the Port of Subic Bay, en route to Keelung, Taiwan, followed by Ishigaki, Japan, ending its six-day journey at the Port of Manila.

“Turnaround cruises” refers to the practice where a cruise ship's itinerary starts and ends in the same port, typically a major city like Miami or Rome, allowing for passenger and crew changes, and ship servicing before the next group boards. 

These “turnaround ports” facilitate a continuous cycle of voyages, as opposed to repositioning cruises, which are one-way trips that move ships to a new homeport for a different season, often resulting in more sea days and unique itineraries. (MPD-SBMA)

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Subic Bay welcomes Villa Vie Odyssey cruise ship maiden visit

The Villa Vie Odyssey cruise ship docked at this Freeport on Tuesday morning (September 23) as its maiden ship call here.

Subic Bay Metropolitan Authority (SBMA) officials and employees were present to welcome the passengers and crew of the Villa Vie Odyssey, along with representatives from the Bureau of Immigration, Bureau of Quarantine, and other stakeholders.

Some 650 passengers disembarked from the cruise ship as the Villa Vie Odyssey stayed in the Freeport for two days, with her passengers visiting the many tourism destinations inside Subic Bay Freeport.

The Villa Vie Odyssey is a residential cruise ship offering a unique, full-time world cruise experience for residents, or “global residents,” who purchase cabins for long-term stays, rather than traditional shorter cruises.

Once known as the Braemar, the 924-passenger ship was purchased by Villa Vie Residences in 2023 and underwent a significant refurbishment before its 2024 launch.

The ship is designed to be smaller than mega-ships, allowing access to smaller, unique ports, and features a variety of amenities, including dining, pools, a gym with Peloton bikes, and community spaces for activities like art and fitness classes. (MPD-SBMA) 

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SBMA chair Aliño highlights Subic Bay’s Green Port vision in his 1st SOFA

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño disclosed the agency's new vision to transform Subic Bay into a Green Port City and a key player in the regional cruise industry. 

The SBMA chief made this revelation during his first State of the Freeport Address (SOFA) at the Subic Bay Exhibition and Convention Center (SBECC), while sharing his accomplishments during the past year.

Aliño delivered the 17th SOFA before members and the board of directors of the Subic Bay Freeport Chamber of Commerce (SBFCC), officials from the Philippine Chamber of Commerce and Industry (PCCI), SBMA Directors, LGU officials, and other stakeholders, in line with the celebration of the 30th anniversary of the SBFCC. 

In his address, Aliño revealed that the SBMA is positioning the SBF as a leader in sustainable port operations, highlighting the shore power system initiative that will reduce air pollution by 95%.

 

“Our growth to be the green port city, driven by collaborative growth in business and investment, channels a new dimension to pursue our mandate. But this channel is not just the SBMA's vision and mission; we will need your help, your partnership, and your commitment,” Alino stated.

To support this vision, the SBMA is set to construct a dedicated cruise terminal within the next few years, further enhance its port facilities, and expand its international network through sister port agreements with the Port of San Diego in California, Osaka Port in Japan, and other key locations.

 

He highlighted the SBMA’s success in regaining investors that led to a surge in infrastructure investments, economic activities, and a plan to develop Subic Bay into a major regional cruise hub and stopover for cruise ships both as a home port and turnaround hub.

 

Technological advancements to improve port navigation and security were also introduced with the installation of the country's most advanced Vessel Traffic Management System (VTMS), which enhances real-time vessel monitoring and ensures safer, more efficient port operations.

 

Aliño also cited the SBMA’s ongoing efforts to integrate sustainability into its development plans, ensuring that growth does not come at the expense of the country's natural environment.

 

He then outlined a series of projects aimed at boosting the Freeport’s position as a leading investment destination, including the development of new industrial parks, expansion of digital infrastructure to support the growing tech sector, and the establishment of Subic Bay as a hub for sustainable and green industries.

 

Key accomplishments of the past year were reported, underscoring the SBMA's dividend contribution to the national coffers, which landed the agency in the top seven.

 

“Aside from the dividends that we contribute to the national government, neighboring communities also get their share of revenues derived from corporate taxes. So I would like to thank our locators for paying their taxes because as you can see, here, your taxes go a long way, especially in funding infrastructure projects in road rehabilitation and other development projects for our communities,” Alino said.

 

He also discussed the expansion projects of two locators, namely, Sanyo Denki and Nidec, that are poised to generate a total of 6,500 jobs.  Employment generation is a primary mandate of the agency that is anchored on the Philippine Development Plan (PDP) for 2023-2028 of President Ferdinand Marcos Jr.’s administration, to strengthen and build a good community here in Subic Bay by improving the quality of life of its stakeholders.

 

“We hope that the plans and programs we have shared with you pave the way toward even closer cooperation among us.  Because in Subic, we care...for our shared future, and our shared aspiration of growth and progress for all,” he added. (SNL)

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Luxury cruise ship MV Silver Dawn makes maiden call at Subic Bay

The MV Silver Dawn, a luxury cruise ship by Silversea Cruises, made its maiden call at this premier Freeport yesterday (December 31) carrying around 1,000 passenger tourists.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño shared that the Silversea Cruises is part of the prestigious Royal Caribbean Group, and is an ultra-luxury and expedition travel brand based in Monaco.

“This is the maiden visit of the MV Silver Dawn to the Port of Subic. We can expect that 596 passengers, as well as 411 crew members of the ship, will spend their New Year’s Eve here,” he said, hoping that the people of Subic Bay Freeport will welcome them during their stay here.

SBMA Port Operations Senior Deputy Administrator Ronnie Yambao said, “As the Chairperson of the SBMA Cruise Ship Industry Committee, we are eyeing to breach the pre-pandemic level of cruise ship arrivals in Subic Bay to reach 20 in 2025.”

He added that the MV Blue Dream Star, among many other cruise ships that have confirmed its arrival in 2025, will be here on April 11, May 3 and July 8 and bring 1,053 passengers on board.  

“Next is the Viva Vie Odyssey on September 23. The ship will bring in 924 passengers at double occupancy, along with 370 crew members,” he added.

Meanwhile, Tourism Secretary Christina Garcia Frasco recently expressed her confidence in the cruise tourism industry of the Subic Bay Freeport zone.

During a meeting with the SBMA and other officials from Zambales at the Subic Bay Yacht Club, Frasco said that Subic Bay’s cruise tourism can be expanded to include homeporting and creating dedicated cruise port initiatives.

Frasco was in Subic Bay Freeport as part of the Philippine Experience Program (PEP) Central Luzon leg.

She added that Zambales can develop their billeting facilities via the Mabuhay accommodations and homestays, integrating Tourist-Oriented Police enforcers for the Community Order and Protection (TOPCOP) program with barangay tanods in Olongapo City to ensure tourist safety, and promote dive tourism. (MPD-SBMA) 

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Biggest cruise ship to dock in Subic Bay makes maiden call

MV Serenade of the Seas, the biggest cruise ship yet to dock here, made its maiden call early this week. 

The MV Serenade of the Seas docked at the Leyte Wharf of the Subic Bay Freeport, as an arrival ceremony was held with Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Eduardo Jose L. Aliño leading the SBMA Board of Directors and agency employees in welcoming the passengers of the said cruise ship.

 

According to Chairman Aliño, the first to arrive this year is the MV Serenade of the Seas. He added that the Radiance-class cruise ship arrived on Monday, March 25. A total of eight cruise ships is set to arrive in this premier Freeport that is expected boost the tourism sector here.

 

“It is certainly a welcome sight to see a cruise ship docking here in Subic Bay. It means that this Freeport is still one of the ideal tourist sites for international cruise ships to visit,” Aliño said.

 

He also cited that the estimated Seaport revenue earned from the arrival of the MV Serenade of the Seas is approximately Php438,000.00. 

2,490 passengers and 891 crew members boarded buses for a tour around the Freeport either to buy souvenirs or immerse themselves in the many tourist attractions here.

 

“We are expecting seven more cruise ships to arrive, including the MV Costa Serena, arriving on November 13. The ship will berth at the Riviera Wharf and will carry around 3,700 passengers and 1,100 crew members on board,” Aliño added.

 

The projected Seaport revenues that the Freeport will earn from cruise ship arrivals this year is expected to amount to P3.3million as the arrival of more cruise ships will open business opportunities for micro small and medium enterprises (MSMEs) to cater to the souvenir requirements and delicacy market of the tourists.

 

Aliño said that the SBMA has already set up safety measures for the passengers of the cruise ship, namely, an ambulance and fire truck on stand-by; law enforcers deployed for traffic and security; seaport personnel monitoring the berthing of the ship; a bus for guests who availed of the tour package; taxis for guests who wish to go around Subic Freeport; directional and safety signages; a waiting area to pickup passengers; and tower lights to illuminate the entire area.

 

In October and November of last year, a total of six cruise ship arrivals were recorded, which generated P789,400.3 in Seaport revenues. The MV Blue Dream Star arrived in Subic Freeport four times in October, and twice in November, with close to 4,000 passengers in total.

 

Aliño said that the cruise ship arrivals are a testament to the popularity of the Subic Bay Freeport to international tourists, indicating the revival of the tourism industry in this Freeport, after the debilitating pandemic during the previous years. (MPD-SBMA)

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MV Doulos Hope formally opens in Subic Bay on Valentine's day

SBMA Chairman and Administrator Eduardo Jose L. Aliño graced the formal opening of the MV Doulos Hope at the Riviera Wharf on Tuesday as the renowned floating bookstore docks in this premier Freeport. 

MV Doulos Hope Captain Tom Dyer and Director Nathan Schmutz assisted Aliño during the opening of the former cruise ship, as Olongapo City Mayor Rolen Paulino Jr. and Zambales Board Member Jun Rundstedt Ebdane took part in the ceremony.

“Not everyone is fortunate to experience the surreal feeling of being immersed into a sea of literature that suits everyone. As I took my first step aboard MV Doulos Hope, I immediately felt that warm sense of belonging,” Aliño said.

“This rare visit is an ideal opportunity to spread God’s love and goodness through shared knowledge, community engagement and by simply participating in spiritual-enhancing activities, which aim to bring hope to the world amidst cultural and religious differences,” he said.

The chairman also shared that during the visit of sister ship MV Logos Hope in Subic Bay in 2015 with 400 crewmembers coming from across the globe, thousands of visitors from all walks of life were able to browse thru, marvel at and buy literature at a fraction of its cost.

Aliño said that the moniker Doulos Hope, which means servant of hope, is befitting of the title of this new ship. He added that the former cruise ship, the MV Doulos Hope is now a floating library owned by the faith-based organization Gute Bücher für Alle or Good Books for All (GBA) that will be open to the public starting February 13, will stay in Subic Bay until March 3 before sailing on to San Fernando, La Union.

Zambales Board Member Ebdane, who attended for Governor Hermogenes Ebdane Jr., said, “A book is a special gift like no other, because you can open it again and again. It’s a portable magic tool that uplifts your spirit once you start reading it.”

He encouraged everyone to take advantage of the limited opportunities Doulos Hope brings, adding that anyone can explore a wide range of books for low prices, while also having a chance to meet, connect and engage with the international crew.

Captain Dryer expressed his gratitude to the officials, citing that their cooperation provides assistance in promoting the MV Doulos Hope to the people in their localities. He also acknowledged the SBMA personnel for their warm welcome during their arrival here. 

MV Doulos Hope ended her final cruise in Singapore in late 2009. The ship was turned over to its new owners on March 18, 2010 and was converted into a luxury hotel, which opened in Indonesia in June 2019. 

In late 2022, MV Doulos Hope was repurposed from being a cruise ship owned by the German charity Gute Bücher für Alle (Good Books for All), into a floating library.

After completion of a refit, Doulos Hope will be based in a Southeast Asian port from 2023 to provide a floating library service to complement its sister ship, the MV Logos Hope. (30) 

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11 cruise ships to drop anchor at Subic Freeport after 3-year hiatus

The tourism industry is now on its feet as a cruise ship from Xiamen, China made its maiden voyage to the Subic Bay Freeport with a thousand passengers.

The Blue Dream Star is the first luxury vessel of the eleven scheduled voyages to drop anchor at the Freeport from October 12 to November 21, 2023.

The said cruise line is the first to offer outbound cruises from China since the onset of the pandemic.

The arrival of this cruise ship was made possible through the determination and keen efforts of SBMA Chairman and Administrator Jonathan Tan, whose thrust is to boost the tourism industry in the Freeport. 

Yesterday, Malacañang issued Executive Order Nos. 271 and 72 regarding the admission and stay of foreign nationals in the Subic Bay Freeport Zone as Temporary Visitors, who can stay for a maximum period of 14 days.

Ten more cruise ships are expected to arrive at Subic Bay bringing approximately 20 thousand tourists to the Freeport. (MPD-SBMA)

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No more cruise ships to dock in Subic in next two months, says SBMA

The Subic Bay Metropolitan Authority (SBMA) said that no more cruise ships will dock in Subic in the next two months following the spread of novel coronavirus.

“Right now there’s no need to ban them because there’s nobody coming. They have already cancelled, all the ship liners have already given us feedback that they are not coming from February until March,” said SBMA chairperson and administrator Wilma Eisma on CNN Philippines Newsroom.

The statement came after the mayor of Olongapo City appealed to SBMA to temporarily stop accepting cruise ships until the virus is contained.

Earlier, the Philippine Coast Guard cleared the World Dream Cruise Ship from Hong Kong, which carried over 700 passengers and was supposed to proceed to a trip to Zambales tonight.

Another ship declared safe, “MV Ligulao” from Lianyungang, Jiangsu in China arrived on Monday and was set to leave Tuesday afternoon.

Eisma said that the World Dream Cruise Ship will go back to Hong Kong instead after a meeting with government officials and the Genting Cruise Lines, the company that owns the said ship.

“ [The World Dream] Cruise Ship decided it would be best for everybody to go back to Hong Kong instead of heading to Subic,” she said.

There are no confirmed cases yet of the coronavirus in the country. (CNN Philippines Staff)

PHOTO:

Passengers disembarked from World Dream during the cruise ship's visit to the Subic Bay Freeport on Dec. 11. (file photo)

https://www.cnnphilippines.com/news/2020/1/28/No-more-cruise-ships-until-March-SBMA-.html

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SBMA Statement on Cancelled Cruise Ship Visit

It is my duty to inform all stakeholders in the Subic Bay Freeport Zone that the scheduled port call of the cruise ship MV World Dream in Subic on Wednesday, January 29, has been cancelled by Genting Cruise Lines, the operator of the cruise liner, in face of the circumstances on the ground.

It has been two days of tedious representations with concerned government offices and negotiations with other interested parties, but now the Subic Bay Freeport community can breathe a sigh of relief in the outcome that, we hope, is acceptable and satisfactory to all.

I would like to reiterate here the continuing trust of the SBMA on the Department of Health and its Bureau of Quarantine, which has put in place various measures in order to assure the safety and security of Subic and other host communities that cruise ships visit.

We should also thank the vigilance and sobriety of the Subic Bay Freeport community in face of the hysteria caused by the novel coronavirus outbreak in other Asian countries, and for the malasakit of the people to decide and act for the common good.

Again, we have shown that together, we are stronger and that the seemingly impossible takes only a bit longer to accomplish. Maraming salamat po sa pagmamalasakit sa Subic!

AMY T. EISMA
SBMA Chairman and Administrator

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Italian cruise ship makes maiden voyage to Subic

Another cruise ship operated by the Italian firm Costa Crociere made its maiden port call in Subic Bay on Friday (Jan. 17), becoming the second cruise ship to arrive here this month as the Subic Bay Metropolitan Authority (SBMA) predicted a surge of tourist vessels in Subic this year.

The 57,000-ton MV Costa neoRomantica followed in the wake of Asia’s biggest cruise ship, the Spectrum of the Seas, which docked in Subic on January 7 following its maiden trip here last December 27.

Costa neoRomantica is a sister ship of MV Costa Atlantica, a frequent Subic visitor, which is also operated by Costa Crociere.

The neoRomantica left the tropical port of Hainan, China on Tuesday (Jan. 14) with 1,500 passengers and 650 crew members on board and set sail for a Manila-Subic tour. The ship is expected to return to Hainan on Sunday.

As a tradition, SBMA employees and Subic Freeport residents welcomed the newly-disembarked ship passengers with a cultural show—a preview of the sights and sounds they would encounter during the Subic tour.

At the Alava Wharf where the cruise ship docked, the performing artist group Banda Kawayan also played ethnic music and Chinese songs using native instruments, while the Olongapo Drum Beaters kept up a frenetic tempo and the SBMA Brass Band played marching tunes.

Earlier, SBMA Chairman and Administrator Wilma T. Eisma announced that 38 cruise ship arrivals have already been confirmed this year.

These arrivals, Eisma noted, will provide additional income to the Subic community, as well as neighboring areas that cruise passengers visit. Among the frequented destinations are Ocean Adventure, Pamulaklakin Ayta Village, and Zoobic Safari in the Subic Bay area, as well as other cultural attractions in Olongapo City and the neighboring provinces of Zambales, Bataan, and Pampanga.

In 2019, Eisma said the SBMA counted 15 cruise ship arrivals from January to October, bringing a total of 38,985 visitors that spent millions of pesos for tour buses and taxis, entertainment, food, souvenirs, and entrance fees to theme parks and resorts.

The Costa neoRomantica was formerly known as the Costa Romantica, which was built for Costa Crociere in 1993 as a sister ship to Costa neoClassica. Her public rooms are decorated with rare wood, Carrara marble, and millions of dollars in original works of art. Nine of its 11 decks were named for well-known European cities: Monte Carlo, Madrid, Vienna, Verona, Paris, London, Copenhagen, and Amsterdam.

Completely renovated in 2012, Costa neoRomantica was outfitted with 111 luxurious Samsara cabins located on the highest decks. In 2017, the vessel arrived in Hong Kong to operate cruises in the Asian market, including the Philippines. (MPD-SBMA)

PHOTOS:

[2] Well-wishers line up Alava Wharf in the Subic Bay Freeport to welcome the arrival of MV Costa neoRomantica on Friday, Jan. 17.

[1] MV Costa neoRomantica steams toward Alava Wharf on Friday, Jan. 17, on its maiden trip to the Subic Bay Freeport.

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Subic cruise ship tourism shifts to high gear

Brighter prospects for Subic’s cruise tourism greeted the year 2020 with the arrival here on Tuesday of the colossal MV Spectrum of the Seas for its second visit in just the last two weeks.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Wilma T. Eisma said the ship’s return trip “presages greater opportunities” for Subic and neighboring areas, as the agency ushers in the third year of its highly successful cruise tourism program, which kicked off in February 2018.

The MV Spectrum of the Seas is the first Quantum-Ultra-class cruise ship built for Royal Caribbean International, the world’s largest cruise line in terms of revenue and second largest by passenger count.

With a maximum capacity of 4,905 passengers, the ship is the biggest and the most expensive cruise ship to sail in Asia. The 348-meter, 170-ton vessel features Royal Caribbean’s first private enclave for suite guests, new stateroom categories and innovative dining concepts on top of amenities like outdoor and indoor pools, body and mind spa, fitness centre, rock-climbing wall, sports court, Splash-away bay, and an outdoor movie screen.

Eisma said that the arrival of Royal Caribbean’s top cruise liner marks the start of the second phase in Subic’s cruise ship tourism program.

“We are definitely shifting to higher gear this year” Eisma said, pointing out that the SBMA has already confirmed 38 cruise ship arrivals and two tentative bookings for 2020, as well as four confirmed arrivals and one tentative booking for 2021.

“As I have said before, this is great news for the SBMA and for the tourism stakeholders in Subic and neighboring areas. At the outset we have called for inclusivity in this undertaking, and I hope that things are really looking good for everyone now,” she added.

On Tuesday, some of the mostly Chinese and European passengers of MV Spectrum of the Seas were whisked off by buses to various local tourist attractions — from the marine and jungle theme parks in Subic Freeport o a hot spring and sand spa in Angeles City, Pampanga.

Others chose to tour Subic’s Central Business District on foot.

Eisma said the SBMA hopes to sustain this momentum with bigger ships that would bring in more income to Subic and nearby areas.
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She said that MS Spectrum of the Seas will come back for another visit on January 20, to be followed by the arrival of its sister ship MS Quantum of the Seas on February 28.

According to SBMA records, Subic received a total of 19 cruise ship visits in 2018 and 18 arrivals in 2019.

While the cruise ship tourism program has yielded less than P10 million each year in direct revenue for the SBMA Seaport Department, the indirect income earned by all the tourism stakeholders in Subic and neighboring communities were estimated to be around P83 million in 2018 and P124 million in 2019.

“If only for these, we intend to do better this year to provide better opportunities for all stakeholders involved in the Subic cruise tourism program,” Eisma said.

She added that the SBMA is in the process of upgrading maritime facilities and tourism accommodations in Subic in order to take in more cruise ships and make their visit here more economically productive to local stakeholders. (JRR/MPD-SBMA)

PHOTOS:

[1] MV Spectrum of the Seas arrives for the second time in the Subic Bay Freeport on Tuesday, Jan. 7.

[2] SBMA employees and local artists give disembarking passengers of MV Spectrum of the Seas a warm welcome to the Subic Bay Freeport

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Asia’s biggest cruise ship makes maiden call in Subic Freeport

MV Spectrum of the Seas, known as the largest cruise ship operating in Asia today, made its maiden port call here on Friday, capping Subic Bay Freeport’s stellar performance this year as the region’s emerging cruise ship destination.

Subic Bay Metropolitan Authority (SBMA) Chairman and Administrator Wilma T. Eisma who personally welcomed the disembarking passengers said that almost 5,000 foreign tourists arrived on the ship.

“More than 20 tourist buses were fielded for our guests, who would be touring various attractions in Subic and in the nearby communities,” Eisma pointed out.

“This is great news for the SBMA, which has been marketing Subic as a must-see destination for cruise liners, and this is also great news for tourism stakeholders in Central Luzon,” she added.

The MV Spectrum of the Seas is the first Quantum-Ultra-class cruise ship built for Royal Caribbean International, the world’s largest cruise line in terms of revenue and second largest by passenger count.

The ship is the biggest and the most expensive cruise ship to sail in Asia and features Royal Caribbean’s first private enclave for suite guests, new stateroom categories and innovative dining concepts on top of amenities like outdoor and indoor pools, body and mind spa, fitness centre, rock-climbing wall, sports court, Splash-away bay, and an outdoor movie screen.

Spectrum of the Seas can accommodate 5,622 passengers, as well as 1,551 crew members.

Eisma said that the arrival of Royal Caribbean’s top cruise liner marks the start of the second phase in Subic’s cruise ship tourism program.

"Beginning January next year, we shall be seeing more and bigger cruise ships in Subic. The MS Spectrum of the Seas will come back for another visit on January 20, to be followed its sister ship MS Quantum of the Seas, another behemoth that will arrive here on February 28,” she said.

Eisma added that with the arrival of bigger ships, the SBMA expects to receive bigger financial windfall for Subic and the neighboring areas of Olongapo City, Zambales, Bataan and Pampanga.

According to SBMA records, Subic received a total of 19 cruise ship in 2018, which marked the start of the agency’s cruise tourism program. The arrivals yielded a total of 38,205 visitors, and earned the SBMA Seaport Department P8.4 million in direct revenue.

This year, the 15 cruise ship arrivals from January to October generated 38,985 visitors and an income of P8.07 million for the SBMA Seaport.

Eisma said the actual income earned by all the tourism players in Subic and neighboring communities would be bigger since this would include money earned by tour buses and taxis, entertainment groups, restaurants and shops, tiangge vendors, theme parks and resorts, as well as malls in Subic and nearby areas. (MPD-SBMA)

PHOTOS:

[1] MS Spectrum of the Seas, the biggest cruise liner operating in Asia, docks at the Alava Wharf in the Subic Bay Freeport on Friday, Dec. 27.

[2-3] SBMA Chairman and Administrator Wilma T. Eisma personally welcomes cruise ship passengers with lei, as SBMA employees cheer on the disembarking passengers.

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More and bigger cruise ships expected in Subic next year

More cruise ships are expected to arrive in this premier trade and tourism port next year, as the Subic Bay Metropolitan Authority (SBMA) continues to upgrade maritime facilities to increase cruise tourism traffic.

SBMA Chairman and Administrator Wilma T. Eisma said the Subic agency has already listed 38 confirmed cruise ship arrivals and two tentative bookings next year.

On top of that, four confirmed arrivals and one tentative booking have been posted for 2021, she said.

“Beginning January next year, we shall be seeing more and bigger cruise ships in Subic. This includes MS Spectrum of the Seas, which will dock here on December 27 and then come back for another visit on January 20,” Eisma said.

“Then on February 28, its sister ship, the MS Quantum of the Seas, will be arriving in Subic,” she added.

The two ships, which are owned and operated by Royal Caribbean International (RCI), the world’s largest cruise line by revenue and second largest by passenger counts, are among the world’s largest cruise ships in operation today.

MS Spectrum of the Seas is set to arrive with 4,819 passengers, while MS Quantum of the Seas will bring in 4,905 passengers.

“These arrivals will also serve to provide additional income to the Subic community, as well as neighboring areas that cruise passengers visit upon arrival here,” Eisma said.

According to SBMA records, the 19 cruise ship visits in 2018 yielded a total of 38,205 visitors and direct revenue of P8.4 million for the SBMA Seaport Department.

This year, the 15 cruise ship arrivals from January to October generated 38,985 visitors and an income of P8.07 million for SBMA Seaport.

Eisma pointed out that the actual income earned by all the tourism players in Subic and neighboring communities would be bigger since this would include money earned by tour buses and taxis, entertainment groups, restaurants and shops, tiangge vendors, theme parks and resorts, as well as malls in Subic and nearby areas.

Eisma said the SBMA aims to generate more cruise ship traffic by retrofitting the Alava, Bravo, and Rivera wharves in the Subic Freeport to accommodate more arrivals.

“We’re also upgrading the Subic Bay International Airport to attract passengers who may opt for the sea-air connection available in Subic,” she said.

Eisma said that another measure the SBMA would look into is the issuance of implementing rules and regulations for Executive Order 72, which governs the admission and stay of foreign nationals in Subic as temporary visitors.

The latest cruise ship to arrive in Subic was MS World Dream, which arrived on December 11.

World Dream, which has a capacity of 3,376 passengers, was designed for the Asian cruise market and is now operated by the Dream Cruises line of the global entertainment and leisure firm Genting Hong Kong. (MPD-SBMA)

PHOTOS:

Passengers of World Dream buy local food products and souvenir shirts at kiosks set up by local traders near the Alava Wharf in the Subic Bay Freeport on Dec. 11.

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Subic to develop system in cruise ship handling

The Subic Bay Metropolitan Authority (SBMA) plans to develop a cruise ship-handling protocol to sustain the growth of this booming industry.

SBMA chairman and administrator Wilma Eisma said she had instructed the agency’s cruise ship committee to produce a manual or guidebook for better management and sustainability of cruise ship arrivals.

“We have been successful so far in carving a new tourism niche in Subic with this booming cruise industry, and in order to sustain this growth we have to incorporate best practices into a structured system,” Eisma said.

“We also have to institutionalize the process of handling cruise ships so that we can provide quality service and effective assistance to the passengers and crew of the visiting vessels, as well as their ship agents,” she added.

According to the SBMA Tourism Department, a total of 19 cruise ship arrivals were recorded here last year, with the Italian-flagged Costa Atlantica setting the record at 14 visits. The rest were made by three other cruise ships: twice by SuperStar Gemini, which is operated by Star Cruises; once by Ovation of the Seas, which is owned by Royal Caribbean International; and twice by World Dream, operated by Dream Cruises.

Each of the arrivals brought in an average of 3,500 tourists who disembark in Subic and then go on tours of various destinations in the Subic Bay Freeport Zone, as well as the neighboring communities of Olongapo City, Clark Freeport, and the provinces of Zambales and Bataan.

Last year, the Central Luzon Regional Development Council cited the SBMA for developing Subic into a premier cruise ship destination in the country and noted that cruise ship arrivals in Subic had generated more than P85 million worth of economic activity in the first eight months alone.

Meanwhile, 11 cruise ship arrivals have been recorded this year: seven for World Dream and four for Costa Atlantica. The latest was on May 16, when Costa Atlantica docked with 2,000 passengers and 800 crew and officers.

Eisma also said that the SBMA’s successful initiative to develop complementation programs with nearby communities to offer curated experiences to tourists now make it necessary to develop a protocol for handling cruise ship arrivals.

Marcelino Sanqui, SBMA senior deputy administrator for port operations who is also chairman of the SBMA Cruise Ship Committee, said that they will produce a handbook that will contain step-by-step procedures from the moment a cruise ship enters Subic Bay, drops anchor at Alava Wharf, disembarks its passengers, and so forth.

“The handbook may also help inform the passengers of the dos and don’ts in Subic, such as our No Smoking and No Littering policies. This will also include road directions and emergency numbers,” Sanqui added.

The handbook, Sanqui also said, may be uploaded on the SBMA webpage so that would-be visitors to Subic may get to know the attractions in and around Subic Bay area and learn how to conduct themselves while in the area. (Ric Sapnu, Sun Star)

PHOTO:

The Subic Bay Metropolitan Authority employees line up along Alava Wharf to welcome the arrival of the cruise ship Costa Atlantica. (MPD-SBMA)

https://www.sunstar.com.ph/article/1807146

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Cruise ship tourism in Subic makes good start

This Freeport is becoming the newest cruise ship destination and top anchor tourist attraction in the country with the influx of vessels here this month.

The latest is the cruise ship, World Dream, the flagship of the Chinese premium brand Dream Cruises owned by Genting Hong Kong, which arrived here Wednesday.

This is the third time for World Dream to dock in this freeport this year and it is set to return here on January 30.

Another Subic regular, the Italian-flagged Costa Atlantica owned by Costa Crociere, has booked arrivals on January 15 and 29.

“Right now we’re experiencing a phenomenal influx of cruise ships, and this is really a strong start for Subic, which recorded 17 arrivals last year,” said Subic Bay Metropolitan Authority (SBMA) chairman and administrator Wilma T. Eisma, who was among those who welcomed World Dream at the Alava Wharf here.

“We are very happy that our cruise ship program is really picking up, and this is just the start. By next month, we hope to see more cruise ships coming in and some of them would be staying here in Subic overnight,” she added.

Jem Camba, manager of SBMA Tourism Department, said an average of 3,000 tourists disembark in Subic from each visiting cruise ship and then go on tours of various attractions in the Subic Bay Freeport Zone, Olongapo City, Clark Freeport Zone, and the nearby provinces of Zambales and Bataan.

Camba said the favorite destinations of cruise ship passengers include the nature theme parks in Subic and historical places in Bataan and Pampanga.

Last year, the Central Luzon Regional Development Council cited the SBMA for developing Subic into a premier cruise ship destination in the country and noted that cruise ship arrivals in Subic had generated more than PHP85-million worth of economic activity in the first eight months alone.

Eisma said she expects a better record this year because of Executive Order (EO) No. 72 signed by President Rodrigo Duterte last December. The new EO amended EO 271 signed in 1995.

Calling it a “game-changer for Subic and Region 3 (Central Luzon),” Eisma said EO 72 is expected to bring in more visitors because it eased the entry of foreign nationals via the Subic sea ports and extended them a visa-free stay of 14 days, similar to those entering through the Subic airport.

“This arrangement is less complicated, and thus, we foresee that the resulting ease of travel would make Subic Bay an even bigger tourist magnet and anchor destination in Central Luzon,” she added.

Eisma also said the new measure would encourage the development of more tourism establishments in nearby parts of Central Luzon, which could make use of Subic as anchor destination and gateway.

“The EO, as well as all the support measures we get from the national government, dovetails with our strategy to develop Subic into an anchor destination that will help catalyze inclusive growth in the region,” she said.

“Subic and its neighboring areas are now coming up with curated experiences that they can commonly sell to tourists, specifically cruise ship passengers, so this way they can complement each other’s’ strong points,” Eisma added. (Malou Dungog, PNA)

PHOTO:

The cruise ship World Dream treated its well-wishers with its signature light show for the third time as it leaves the Port of Subic. (photo from Subic Bay Freeport facebook page)

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