Subic Freeport gears up for summer 2016 tourist season

Central Luzon’s most visited tourist destination is gearing up to keep everything hot — that is, sizzling hot for an exciting and enjoyable stay of tourists trooping here for summer vacation, especially during the Lenten season.

Subic Bay Metropolitan Authority (SBMA) Chairman Roberto Garcia said the agency has already implemented major face-lift projects in most tourism facilities and infrastructures here in preparation for the usual surge of summer visitors.

“For the past weeks, maintenance and ground personnel have all been busy with various projects to make sure that Subic Bay Freeport would be ready for the big volume of tourists arriving during summer, especially this Holy Week,” Garcia said.

“And because Subic is becoming more and more of a hot item among travelers, we really have to make sure that the free port remains to be the best destination they’d always want to return to,” he added.

Referring to reports from the SBMA Tourism Department, Garcia said that tourist arrivals in Subic reached 7.3 million in 2015, an increase of 14 percent over the 6.4-million record in 2014.

He noted that tourists who actually stayed overnight or for several days in Subic reached 1.43 million in 2015, or 21 percent higher than the 1.18 million recorded in 2014.

The figures were based on reports from hotel operators in Subic, who noted that the occupancy rate also increased to 70 percent last year, the highest in the past four years.

“This is why there is a need to really work hard to maintain our status in the top list of the Department of Tourism-Region III (DoT-3). All of us should be ambassadors of tourism of the SBMA,” Garcia also told employees on Monday.

Subic was conferred the Number 1 Tourist Destination in Region 3 by the DoT-3 for the past two consecutive years, and was named as well as “Premier Convention Capital of Central Luzon” in 2012.

Garcia said that the SBMA is now refurbishing all the road features in Subic, and placing police and travelers assistance outposts in strategic areas in time for the summer season.

Meanwhile, tourism-related businesses are also making necessary renovations and upgrading their facilities, he added.

Garcia said the most important project that SBMA is completing today is the renovation of the Subic Bay Exhibition and Convention Center (SBECC) in the amount of P21 million. This will be the venue of Ad Summit Pilipinas 2016, which will bring together the country’s top advertising and marketing practitioners here on March 9 to 12. (RAV/MPD-SBMA)

PHOTOS:
Workers undertake repair and improvement projects at the Subic Bay Exhibition and Convention Center, which will be the venue of Ad Summit Pilipinas 2016 on March 9-12. (AMD/MPD-SBMA)

Read More

Record 50,000 volunteers join Zambales coastal cleanup drive

SUBIC BAY FREEPORT—More than 50,000 volunteers rallied for the cause of the environment on Saturday, scouring the beaches for trash during the International Coastal Cleanup (ICC) held on the 272-kilometer coastline of the Zambales province.

Students from local schools, as well as employees from local government units swelled the ranks of residents and members of various community groups that composed the clusters of participants in the Zambales ICC event.

The 50,000-plus turnout broke the 27,000 record set last year when Zambales contributed the second-biggest ICC delegation in the country and the Philippines, with a total of 182,408 volunteers.

Organizers said it was providential that the event, originally set for September 20, was postponed because of Typhoon Mario, which flooded parts of Central Luzon, including some communities in Zambales.

“Because of the good weather, more people were able to join up,” noted Roberto Garcia, chairman of the Subic Bay Metropolitan Authority (SBMA).

Garcia had mobilized hundreds of SBMA employees for the event, pointing out that the project dovetails with the SBMA’s ongoing “Project Facelift” that was designed to enhance the natural beauty of the free port and boost local tourism.

In Olongapo, Mayor Rolen Paulino said residents have trooped to 17 cleanup sites identified by his office. These include coastal areas in the villages of Kalaklan and Barretto, and riverbanks in Mabayuan, Santa Rita, Kalalake and Pag-Asa.

In Zambales all the 11 municipalities on the coast fielded their own ICC teams to clean up beaches, river deltas and even mangrove areas, said Vice Gov. Ramon Lacbain II.

ICC-Zambales took off from an international project aiming for science-based solutions to the problem of ocean trash.

Aside from collecting trash along the coast, participants also segregated the various kinds of garbage collected, weighed them, and recorded the haul to come up with a database.

The local event was organized by The Lighthouse Marina Legacy Foundation, Harbor Point, and the International Yachting Fellowship of Rotarians in coordination with the provincial government of Zambales, SBMA and the city government of Olongapo.

Organizers said more than 50,000 participants in the whole Zambales had preregistered for the event, with hundreds more of walk-in joiners expected on the actual cleanup day.

Coordinators from Zambales, Olongapo and the Subic Bay Freeport had earlier pledged to come up with at least 30,000 participants this year after noting the exponential rise in ICC turnout over the years. (Henry Empeño, BusinessMirror)

In Photo:
Members of the Philippine Coast Guard gather driftwood and other coastal debris during the 2014 International Coastal Cleanup at the Subic Bay Freeport.

http://www.businessmirror.com.ph/record-50000-volunteers-join-zambales-coastal-cleanup-drive/

Read More

Subic Freeport to undergo facelift to attract more visitors

The Subic Bay Metropolitan Authority (SBMA) announced a major initiative to improve facilities and enhance the natural beauty of this free port with the end in view of boosting the tourism industry here.

SBMA Chairman Roberto Garcia said the agency’s “Operation Facelift” is designed to bring Subic at par with other tourist attractions in like Singapore and Guam.

Garcia noted that the Subic Bay Freeport is known for its natural assets like the lush rainforests, pristine beaches, and native wildlife that lure tourists into the area.

“However, as years went by, some of the structures and spaces seem to have been neglected or left unattended and havebecome eyesores,” he said.

Garcia noted that the American military, which previously occupied the Subic Naval Base, had kept the area as a beautiful and comfortable place to relaxation.

“Even after the Americans had left, people from all over the country came to see and enjoy Subic, especially when investors came and built theme parks, hotels and restaurants, and duty-free stores and malls,” he said.

Garcia added that for its natural and man-made attractions, Subic has been named by the Department of Tourism (DoT) in October 2012 as its unequivocal choice as the “Premier Convention Capital of Central Luzon.”

In December 2012, Subic was also identified by the DoT “as one of the Top Destinations in the Country” due to its wide array of quality tourist facilities and the high level of visitation it generated.

Garcia said that “Operation Facelift” would bring back the natural beauty of Subic that tourists and local residents have come to love and be proud of.

He said the tourism development program will also inject technology into the system, like replacing grasses with the low-maintenance “frog grass” variety and planting selected species of trees that need little maintenance.

“Honestly, SBMA cannot do this alone; that is why we welcome everyone who would volunteer to help in this endeavor,” Garcia said.

“We hope that volunteers from companies, civic organizations and schools, as well as residents, would help us in painting street curbs, planting trees and flowering plants, repainting building walls, and cleaning the streets,” he added.

Garcia also enjoined business locators and residents in the Freeport to support the beautification drive by keeping their areas orderly and clean.

“These little tasks mean a lot because, taken together, they would make for a cleaner, more beautiful, more attractive and more marketable Subic,” Garcia added. (RAV/MPD-SBMA)

Read More